Marketing Specialist — Remote

Main duties & responsibilities:

• Develop and execute digital marketing campaigns to drive brand awareness and lead generation
• Analyze market trends and customer insights to optimize campaign performance
• Collaborate with sales and product teams to align marketing efforts with business goals
• Manage social media platforms and content strategies to engage the target audience
• Track, measure, and report on campaign effectiveness and key performance metrics
• Conduct competitor analysis to stay ahead of industry trends
• Assist in creating marketing materials such as blog posts, newsletters, and promotional content
• Support the marketing team in planning and executing events, webinars, and other outreach initiatives

Essential skills:

• Proven work experience as a Marketing Specialist or similar role
• Strong understanding of digital marketing channels (SEO, PPC, email marketing, social media)
• Proficiency with marketing automation tools (e.g., HubSpot, Mailchimp, Google Analytics)
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to work independently and meet deadlines

Desirable skills:

• Experience with content creation and graphic design tools (e.g., Canva, Adobe Creative Suite)
• Familiarity with CRM software and marketing analytics platforms
• Background in tech, SaaS, or e-commerce industries

We offer:

• Continuous improvement opportunities
• Outstanding compensation packages based on your experience
• Company-wide benefits
• A flexible schedule
• Ability to control your workload
• Free educational courses
• A multicultural work environment
• A team of passionate professionals
• Participation in conferences and seminars