Growth Marketing Manager – Referrals

At RentRedi, we’re transforming the rental experience by empowering landlords and tenants with intuitive tools that simplify every part of the rental process. Our commitment to customer satisfaction drives us to continuously innovate, and we’re looking for a Referral Marketing Specialist to help us grow our community through the power of referrals.

Position Overview:
We’re seeking an experienced and results-driven Growth Marketing Manager to join our team with an emphasis on Referral Marketing. In this role, you’ll spearhead our referral marketing efforts, creating strategies that incentivize and encourage RentRedi landlords and tenants to spread the word. You’ll bring creative problem-solving skills and a deep understanding of marketing tactics to “crack the code” on driving referrals and scaling our reach.

Responsibilities:

• Develop, implement, and optimize referral marketing programs that engage and motivate our existing user base to drive new sign-ups.
• Collaborate with the product and customer support teams to understand user behaviors, pain points, and motivations.
• Create referral incentives, campaigns, and tools tailored to the RentRedi audience, ensuring they resonate with landlords and tenants alike.
• Track, analyze, and report on referral program performance, providing actionable insights to refine and improve strategies.
• Test various messaging and promotional tactics across multiple channels (email, in-app messaging, social media, etc.) to increase referrals and measure success.
• Gather user feedback to refine messaging, incentives, and campaign approaches, and proactively experiment to identify best practices.
• Stay informed on industry trends and apply new referral marketing strategies that align with RentRedi’s mission and goals.

Requirements:

• Background in Marketing: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• Proven Experience: Minimum 2 years in a referral, growth, or digital marketing role with demonstrable success in user acquisition and engagement campaigns.
• Analytical Skills: Ability to interpret data to inform decision-making and optimize referral strategies.
• Creative Problem Solver: Willingness to experiment and think outside the box to find what works best for referral growth.
• Strong Communication Skills: Ability to communicate persuasively to drive engagement and convey the RentRedi brand effectively.
• User-Centric Approach: Familiarity with landlord and tenant needs is a plus; otherwise, a passion for learning about our user base and tailoring referral tactics accordingly.
• Tech-Savvy: Comfortable using marketing software, analytics tools, and CRM platforms.

What We Offer:

• Competitive salary with performance-based incentives
• Remote work flexibility
• The opportunity to be a part of a fast-growing company making a positive impact in the rental industry
• A collaborative, supportive team environment where your ideas and creativity will be valued and encouraged

About RentRedi:
RentRedi is on a mission to revolutionize the rental experience by providing landlords and tenants with user-friendly, innovative tools that simplify rental management from start to finish. Our platform offers a full suite of features that makes renting easier and more efficient for everyone involved.
The problem we’re solving is plaguing 100M tenants and 20M landlords across the US. Traditional approaches have focused only on massive property management companies, leaving the majority of landlords and tenants with a renting experience neither enjoys – we’re changing that and making renting easy and enjoyable for everyone.

We are a fast growing VC-backed startup achieving 60% YOY + growth, #1-rated landlord software for rent payments, ranked 180 on the Inc 5000 list of fastest growing companies in the US, and supported by

amazing investors:

• K1 Capital (Buildium)
• TIA Ventures (LeafLink, BentoBox, KidPass, & more)
• RiverPark Ventures (co-founder of Seamless; Via, InVisionApp, Petal, Candid & more)
• Tribeca ESP (ApartmentList, Fund That Flip, MasterClass)
• Ex-Managing Director of Blackstone
• Managing Director of Angelo Gordon (created Chelsea Market)
• Ex-COO of Waltz (acquired by WeWork)