Growth Marketing Manager

Location: Mountain View, CA (In Office ~3 days a week)

What You Will Do

Be at the forefront with our Demand Gen team! Our dynamic team is the driving force behind Moveworks's revenue acceleration. At the heart of our mission, we recognize there's no single playbook for growth. That's why we're on the hunt for an innovative, driven individual who not only embraces this growth mindset but is armed with the rich experience required for this exciting journey ahead.

• Craft overarching growth strategies for our digital platforms, ensuring alignment with the organization's objectives for pipeline and revenue generation.
• Lead the strategic planning and implementation across various paid social platforms including LinkedIn, Meta, Quora, Twitter, and G2.
• Collaborate across departments—such as Product Marketing, Content, Integrated Campaigns, ABM, Search Team, and Sales—to deepen understanding of our personas and Ideal Customer Profile (ICP) and to drive optimal channel performance.
• Execute detailed audience research and build channel targeting strategies.
• Work closely with our Content and Creative teams to produce compelling assets optimized for all devices and formats.
• Partner with Web and Marketing Ops to refine landing pages to enhance user engagement.
• Measure, analyze, and share insights and actionable recommendations with key stakeholders.
• Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics.
• Stay abreast of emerging marketing channels and technologies, experimenting with new platforms and tools

What You Bring To The Table

• 5+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment.
• Strong understanding of B2B sales process and customer lifecycle
• Obsessed with B2B marketing and eager to experiment with new growth strategies.
• Proven track record of driving growth in the channels such as LinkedIn, Facebook, Instagram, Google, YouTube, Quora, Twitter, G2, etc.
• Strong ownership & growth mindset: embracing challenges with a growth mentality and openness to feedback.
• Skilled in proactive, effective communication, coordinating resources to ensure seamless operations.
• Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth.
• Strong copywriting skills.
• Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
• Experience and passion for working in a fast-paced, high-growth environment, with a focus on transparency, collaboration, rapid iteration, and continuous improvement

Compensation Range: $130,000 - $183,000