Director, Digital Experience Strategy, Joe Fresh (18 Month Contract)

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.

This is an 18 month contract, requiring 4 days on-site at our 500 Lakeshore Blvd W Office.

The impact you’ll make

We are seeking a strategic and passionate Director of Digital Experience Strategy to lead the vision, roadmap, and execution of best-in-class digital experiences across all customer touchpoints for Joe Fresh e-commerce. You will be a champion for the customer, ensuring that every interaction with our brand is seamless, engaging, and drives meaningful business results. Reporting to the GM of Joe Fresh E-commerce, this role will be crucial in shaping the overall strategy, vision, mission & culture for the cross-functional team.

What you will do:

• Lead the development and execution of a comprehensive digital experience strategy that aligns with overall business objectives and drives customer acquisition, engagement, and retention.
• Conduct in-depth customer research and analysis to understand user needs, pain points, and motivations, translating insights into actionable strategies and design solutions.
• Define and own key performance indicators (KPIs) for measuring the success of digital experiences, monitoring performance, and identifying areas for optimization.
• Collaborate closely with cross-functional teams including product, engineering, design, marketing, and analytics to ensure seamless execution of the digital experience strategy.
• Champion a culture of customer-centricity within the organization, advocating for the customer at every level and driving continuous improvement in the digital experience.
• Manage and mentor a team of digital experience professionals, fostering a collaborative and results-oriented environment.

Does this sound like you?

• Proven track record of building, operating, and scaling successful digital teams
• 8+ years of experience within digital/retail/apparel organizations with senior leadership roles directly related to digital experience strategy.
• Ability to drive strategic initiatives managing day-to-day e-commerce operations
• Strong technical acumen demonstrated through past roles
• Excellent negotiation skills influencing both internal and external stakeholders
• Comfortable navigating ambiguity; proactive critical thinker able to mobilize actions
• Excellent communication and presentation skills
• Undergraduate degree required; post-graduate degree preferred