User Acquisition Manager

Company is based in Santa Monica, CA

Position is Remote (US/Canada)

Maximus (https://www.maximustribe.com/) is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

Maximus is looking for a User Acquisition Manager to manage our paid social channels. This individual must be strong in quantitative analysis, and digital media buying best practices. A deep curiosity in health and how people make personal health decisions is valuable. This role reports into our Head of Marketing, who will provide hands-on management and support career growth.

Please note: Culture is key at Maximus, so we get to know candidates holistically through our questionnaire. You will receive an invite in a separate email upon submitting an application. Please fill it out as honestly and intuitively as possible since it is designed to detect exaggeration, which will cause your application to be automatically rejected. The questionnaire is optional to submit now with your application, but candidates that do so will get strongly prioritized. Note, we do not have access to individual questions’ answers/choices.

Responsibilities:

• Own paid social user acquisition: Meta (Facebook, Instagram) is our most critical channel today. Experience managing and scaling budgets of $1M+ per month is critical to this role. Research, implement, and optimize paid campaigns. Work with our creative team to continuously develop and experiment with new creative. Strong understanding of modern Meta account structures and campaign optimization.

• Collaborating with creative team to develop high performing creative: You should be obsessed with 3rates, CTRs, and using high quality advertisements to drive down CPCs and CPMs.

• Reporting and analysis: Report on critical KPIs and recommend other metrics to track. We’re evaluating Cost-Per-Acquisition, Traffic, ROAS, and Creative Performance. Complete regular audits of our platforms to challenge our assumptions and learnings.

• Build and optimize landing and web pages through the customer journey. Understand the entire customer experience per persona and product-line to determine the most effective way to acquire and convert traffic. Experience with testing of pages including value propositions, hooks, images is critical.

Collaborate with the broader Maximus team:

• Ensure data integrity for marketing: Understand mar-tech data infrastructure to identify and alert development teams of tracking and performance issues like pixel and event tracking problems.

• Drive revenue across product lines: Have a direct and measurable impact on top line revenue figures. Identify opportunities for product improvements based on audience feedback.

Your first 90 days:

• Speak to 5 customers, conduct a customer survey, and evaluate customer data.

• Audit performance marketing channels Meta.

• Recommend and build experimentation framework.

• Create a roadmap for Meta acquisition campaigns.

• Implement new campaigns across existing paid channels, launch two new ones.

Qualities:

• High Conscientiousness: Highly effective, organized, dutiful, self-disciplined, and careful. You are the type of person who used multiple colors of highlighters, and everyone wanted to borrow notes from. You never forget a task, execute it flawlessly, and are as reliable as clockwork.

• High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.

• Creative Thinker: Highly creative thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes.

• Relentlessly Resourceful (http://www.paulgraham.com/relres.html): highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.

• Passion for Men’s Health & Development: interest in helping men develop a healthy masculinity. Demonstrates personal dedication and interest in health optimization (e.g. diet, exercise, sleep, focus, and relationships).

World-Class Benefits:

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)

• Full Suite: Medical, Dental, Vision, Life Insurance

• Best-in-class 401K options

• Flexible vacation/time-off policies

• Liquidity of options whenever available

• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.