CRM Manager

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION

Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Manager, Casino VIP Retention to drive our highest value customer retention and marketing initiatives. You will play a key role on the Customer Marketing team, with full ownership over key retention programs for the VIP players and collaborate with multiple departments within the company including but not limited to the VIP Team, Brand, Commercial, Growth, Product, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN

Everyone on our team has a part to play

• Manage a team of Customer Marketing professionals to create a best-in-class retention program for the very highest value customers at FanDuel
• Work closely with the VIP Team to deeply understand the VIP customer, and collaborate on initiatives that drive VIP engagement and loyalty
• Own CRM VIP campaigns, from ideation to execution to evaluation across email, mobile, onsite, and paid channels
• Lead customer marketing innovation by unlocking opportunities for automation using technology
• Become a systems expert, cultivating extensive knowledge of our marketing technology stack (Braze, Knime, Customer Data Platform) and our data sources
• Know our data architecture and understand how it impacts customer segmentation and marketing enablement
• Play a key role in setting up new end-to-end marketing campaign automations
• Lead the systematic creation and execution of testing plans, and ensure results get shared & implemented
• Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders
• Oversee the creation of documentation for owned projects to facilitate knowledge sharing
• Recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow

THE STATS

What we're looking for in our next teammate

• 5+ years of experience in email and/or mobile marketing, with expertise in creating and managing marketing campaigns from start to finish.
• 2+ years of experience in managing or mentoring people.
• Experience working with highly valuable/VIP customers preferred.
• Bachelor's degree or equivalent industry experience preferred.
• Strong understanding of Email Service Providers (preferably Braze and Movable Ink) and Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium).
• Experience working with multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc).
• Strong understanding of CRM platform metrics.
• Comfortable with querying and logic (SQL knowledge a plus).
• Proficient in coding emails in HTML and CSS.
• Strong organizational skills and effective at project management.
• Knowledge of Photoshop preferred.
• An avid sports and gaming fan, and have played FanDuel or competitive products.
• Knowledge of gaming and/or experience working within a heavily regulated industry is a plus.
• Willing to work nontraditional hours, including weekends and evening shifts.

PLAYER BENEFITS

We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Career and professional development resources to help you refine your game plan for owning and driving your career and development
• Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $99,000 - $110,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

#LI-Hybrid