Business Analyst with advanced/bilingual English

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

The Business Analyst will support digital products and initiatives that drive a simplified, intuitive and personalized journey for our client´s customers across digital channels – including the web and mobile app. The Business Analyst will help write briefs and execute projects that enable our digital content strategy in order to create a good customer experience. The Business Analyst will manage multiple priorities and work with cross-functional teams including Marketing, UX, Digital Products, Technology, Analytics, business stakeholders and more. This individual will be customer-centric and innovative with a passion for content, personalization and digital experience.

What you’ll do:

• Executes personalized content projects and programs across United’s digital channels, including united.com and mobile app.
• Assists with personalization requests and project intake from across the company to ensure consistent content strategy and thus, a consistent customer experience.
• Writes user stories and acceptance criteria.
• Uses data to ensure personalized placements are aligned with goals and objectives, and that content delivers the most customer and business value.

What you’ll need:

• Advance or bilingual English
• + 2 years of relevant experience as a Business Analyst or Technical PM
• Ability to collaborate with wide range of partners and stakeholders
• Excellent written and verbal communication skills
• Excellent presentation skills
• Excellent project management skills
• Proficient analytical skills
• Ability to adapt to changing business environment and priorities
• Ability to grow as a subject matter expert
• Ability to make decisions or escalate appropriately
• Proven solutions-oriented mindset and innovative thinker
• Reliable, punctual attendance is an essential function of the position

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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