Marketing & Branding Manager

Responsibilities

• Strategic Leadership and Planning (35%)
• Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team.
• Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence.
• Identify target audiences, set objectives, and outline desired outcomes for marketing campaigns
• Brand Management (20%)
• Ensure a coherent and consistent brand image across all retail touchpoints in our customers' physical stores.
• Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagement
• Budget Management (15%)
• Ensure efficient use of the assigned budget to deliver maximum brand amplification.
• Track and report on marketing expenditures, ensuring cost-effective strategies and high ROI
• Campaign Development (20%)
• Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements.
• Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projects
• Market Insights and Trends (5%)
• Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion.
• Analyze market data and recommend innovative strategies to stay ahead of industry trends
• Collaboration and Execution (5%)
• Work with internal and external teams to ensure that tasks are completed, and programs are delivered on time
• Execute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local market
• Develop and execute creative marketing events and all communications initiatives in accordance with the principal's strategic direction

Requirements

• Proven track record of developing and executing successful marketing campaigns.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills. English language proficiency is preferred.
• Proficiency in digital marketing tools and platforms.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Ability to work independently and manage multiple projects simultaneously
• Bachelor’s degree in marketing, Business Administration, or a related field.
• At least 6-8 years of experience in marketing, with a focus on FMCG and rural markets
• Stakeholder management - working together with multiple ops personnel
• Strategic and Results-driven – strong in conceptualizing and planning
• Leadership - the candidate will lead the local marketing team
• Strong Analytical Skills - ability to interpret data to make informed decisions
• Comfortable with uncertainty - the role will evolve according to business needs
• Advanced English