Brand & Content Manager

Role Overview:

Lambs, the world’s first EMF-blocking clothing tech company, is looking to hire its Brand & Content Manager with a passion for storytelling and culture, dedicated to making brands stand out. You will own the brand voice, create and execute the content strategy across all touchpoints, and drive creative campaigns that fuel our digital marketing efforts and accelerate brand growth.

At the core of this role is the ability to craft emotionally resonant stories that connect with people. Working closely with the Digital Marketing Director and cross-functional teams, you will lead the ideation and execution of brand-driven campaigns that support customer acquisition, retention, and overall brand growth. You will also manage copy and content for our website, landing pages, blogs, emails, and other channels, while leveraging data-driven insights to continuously refine and optimize content performance.

A passion for health and wellness is essential, as you’ll dive into EMF science to create compelling and educational content that aligns with our mission.

We are looking for someone who has successfully helped scale DTC brands from 7 to 8 figures, is proactive and creative, and is ready to make a significant impact in a fast-paced, startup environment. This role is based in our Santa Monica office, just two blocks from the pier and the ocean, offering a dynamic and innovative work environment as well as the potential to grow into a leadership position as the company scales.

About Lambs:

Lambs is a pioneering startup that created the world’s first EMF-blocking clothing, designed to help individuals live healthier, longer, and happier lives by reducing exposure to harmful electromagnetic fields. Our proprietary fabric blocks over 99.7% of EMFs from cellphone, WiFi, and Bluetooth radiation, embedded in comfortable, everyday clothing that protects the body’s essential organs.
Our products are HSA/FSA eligible, recommended by hundreds of doctors, and proven to reduce oxidative stress while supporting long-term health. Venture-backed by top-tier VCs and Angels like Science Inc. (Dollar Shave Club, Liquid Death), Brett Conrad (former President of Lululemon), and NBA superstar Rudy Gobert, Lambs has experienced phenomenal growth since 2019 and is aiming at reaching 9-figure in revenues in the next five years.
At Lambs, we foster a culture of innovation, collaboration, and a shared passion for wellness. As we continue to grow, we’re not just creating products—we’re building a movement toward better health and protection for everyone.

Key Responsibilities:

Brand & Content Strategy: Collaborate with leadership to shape brand guidelines and develop a cohesive content strategy that resonates with target audiences across all platforms. Ensure brand consistency across all channels by managing the brand’s voice, tone, and visual identity in all content.

Campaign Ideation & Execution: Lead the creative process for brand-driven and performance-focused campaigns that boost awareness and engagement. Develop creative briefs for ad creation, content creators, and influencers. Partner with the Digital Marketing Director to launch and optimize campaigns across digital channels, ensuring they support customer acquisition and retention.

Storytelling & Messaging: Craft compelling narratives that communicate the brand’s mission and product benefits. Own all copy across touchpoints, including website, landing pages, emails, ads, and blog. Create customer-centric content that educates, engages, and builds trust through effective storytelling.

Content Creation & Execution: Develop compelling content for social media, blog articles, emails, and video scripts. Collaborate with designers and freelancers to produce multimedia content that reflects the brand’s vision. Manage content calendars to maintain a steady stream of high-quality content, optimized for a startup budget.

Data-Driven Optimization: Continuously monitor content performance metrics, including CTR, engagement rates, and conversions. Implement A/B testing to refine and enhance content strategies, ensuring alignment with KPIs and maximizing content ROI.

Community Engagement: Partner with the marketing team to develop and implement content-driven strategies for key product launches and brand activations. Foster strong audience connection and participation through interactive content and community management that aligns with our mission of promoting health and well-being.

Trend Analysis & Innovation: Stay current on emerging social media trends, best practices, and analyze best-in-class brands to inspire innovative content ideas. Proactively identify opportunities to introduce fresh, relevant content that keeps the brand dynamic and competitive.

Audience & Customer Insights: Analyze customer traits, behaviors, and data to refine content strategies and enhance engagement across social media platforms. Use these insights to continually refine the brand and tailor content to meet the needs and preferences of our customers.

Cross-Functional Collaboration: Work closely with the Digital Marketing Director to align brand content with performance marketing efforts, ensuring content is optimized for conversion, engagement, and search. Collaborate with the product team to create content that showcases product features and benefits in a compelling way. Coordinate with customer service and operations to ensure brand messaging is consistent across the entire customer experience.

Qualifications:

• 5+ years of experience in creative marketing, particularly with DTC brands. Experience in a startup or early-stage environment is a plus.
• Exceptional storytelling abilities—skilled at crafting engaging, emotional narratives that resonate with target audiences.
• Top-notch copywriting skills, capable of producing high-quality ads concepts, video scripts, blog posts, website copy, social media content, and email campaigns, while adapting tone and messaging to different platforms.
• Proven track record in campaign ideation and execution. Able to manage the entire campaign lifecycle from concept to performance analysis, driving growth opportunities.
• Experience leading & executing content strategies at digital-native or DTC brands, with success in both organic and paid social campaigns. Strong understanding of brand-building and aligning content with brand voice, mission, and goals.
• Proficient in video and social storytelling formats, with a deep understanding of social media platforms like Instagram, TikTok, and YouTube, and their roles in digital marketing and brand growth.
• Data-driven mindset, utilizing A/B testing and analytics to continuously improve storytelling and optimize content ROI.
• Passionate about health and wellness. Eager to dive deep into EMF science and bring this knowledge to life through compelling content.
• Ability to adapt quickly to the changing needs of a startup environment, including being resourceful with limited resources.
• Collaborative team player with a positive attitude, eager to contribute across departments and take on tasks outside your scope when needed.

Why Lambs:

• Mission with Impact: At Lambs, we’re not just creating products—we’re building a movement to improve lives by reducing exposure to harmful EMF. Your work will have a direct, tangible effect on the health and well-being of our customers. *** Innovation-Driven Culture:** We encourage creativity and forward-thinking. You’ll work alongside passionate innovators who push boundaries and set new standards in personal health protection.
• Growth Opportunities: You will have the opportunity to evolve into a leadership role as the company expands and make a significant impact on the future of the brand.
• Shape the Future: Your voice truly counts, and you’ll have a lasting impact on both the company and its culture. We welcome even the craziest ideas if you believe in them.
• Well-being Focus: We care deeply about the health and happiness of both our customers and our team. We emphasize work-life balance and personal wellness, so you can thrive while making a difference.
• Prime Location & Competitive Benefits: Our office is located in the heart of Downtown Santa Monica, just a block from the ocean. We offer competitive 401k matching, health, vision, and dental insurance, along with generous equity packages to ensure you share in the success you help create.