Trade Marketing Manager

Responsibilities

• End-to-End Leadership and Stakeholder Management
• Conduct regular working sessions with the commercial team and key stakeholders to ensure alignment and execution of trade marketing strategies.
• Facilitate monthly sync-up meetings with sales channel managers and the Regional Trade Marketing Team to ensure consistent communication, performance reviews, and strategic updates.
• Lead and mentor the local trade marketing team, fostering an environment of growth, skill development, and competency building to ensure continuous improvement and high performance.
• Develop and propose tailored trade marketing initiatives across all sales channels, ensuring strategies align with channel-specific needs.
• Execute key trade marketing program(s) to lead by example and contribute towards driving significant business impact
• Shipper Acquisition
• Lead the development and implementation of initiatives to significantly improve the quantity and quality of lead funnels for assigned sales channels.
• Innovate and optimize acquisition strategies to attract and convert high potential shippers.
• Collaborate with marketing and sales teams to design and execute campaigns that drive new shipper acquisition.
• Identify and develop strategic partnerships and alliances with synergistic partners to expand the shipper base.
• Ensure continuous improvement and scalability of acquisition programs, delivering measurable results in shipper growth.
• Shipper Retention & Development
• Ensure our loyalty program is competitive, relevant, exciting and effective in addressing business needs
• Continuously refine and review existing volume growth programs with speed and agility to achieve quick wins and scale successful trials.
• Develop and launch new trade programs tailored to significantly improve shipper retention and development
• Salesperson / Shipper Engagement
• Drive effective in-market engagement with shippers / partners/ affiliates via communication channels such as eDM, website, digital touchpoints, exclusive shippers events and salesperson
• Monitoring and Reporting
• Regularly analyze trade marketing and sales data to gain actionable insights for continuous improvement of programs.
• Develop and maintain metrics and KPIs to measure the effectiveness of trade marketing and sales strategies.
• Present findings and provide program updates to stakeholders via reporting platforms and tools.
• Ensure transparent and consistent communication of performance metrics and strategic initiatives to senior leadership and relevant stakeholders.

Requirements

• At least 5 years of experience in trade marketing, sales strategy, or related roles, with at least 2 years in a managerial position.
• Strong analytical skills with the ability to translate data into actionable insights.
• Good communication and presentation skills.
• Ability to lead and work collaboratively with cross-functional teams.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience in managing a team and their outputs is preferred
• Familiar with events handling and activation
• Bachelor's degree in Marketing, Business, Economics, Finance, or a related field.
• Proficiency in English (reading, writing and speaking)