Product Marketing Manager - Asset Management

About the Role

At 21Shares, you will be part of a dynamic, forward-thinking team that’s transforming the future of investing. We offer competitive compensation, excellent benefits, and the opportunity to grow in a fast-paced, innovative environment.

We are seeking a Product Marketing Manager (PMM) to lead the go-to-market (GTM) strategy for our US asset management business. You will play a critical role in driving marketing strategy, product positioning, and messaging for our digital asset ETFs. As a leader in the marketing team, you will help develop and execute strategies to bring products to market, working closely with sales, product, and other cross-functional teams to ensure a unified and effective approach.

The ideal candidate is a strategic thinker with a deep understanding of financial markets, an interest in digital assets, and a proven track record of successfully launching and scaling products. You are an organized self-starter with the ability to manage multiple initiatives and thrive in a fast-paced environment.

Key Responsibilities

• Lead the go-to-market strategy for 21Shares’ U.S.-based digital asset ETFs, ensuring successful product launches and scaling.
• Leverage market research, client analysis, and competitive intelligence to inform GTM strategy and differentiation.
• Develop product positioning, messaging, and marketing plans for new launches in close collaboration with sales, product, and finance teams.
• Partner with product teams to influence the roadmap based on market and customer insights.
• Create and execute post-launch marketing campaigns that drive awareness, adoption, and retention of digital asset products.
• Collaborate on sales collateral, training materials, and presentations to equip sales teams with the tools they need to succeed.
• Serve as the voice of the customer internally and externally, representing 21Shares in industry events and with partners.
• Collaborate with cross-functional teams to ensure alignment and consistency across all marketing and product initiatives.

Required Skills and Qualifications

• 5+ years of product marketing experience, preferably in asset management, financial services, or fintech.
• Proven experience in developing and executing go-to-market strategies for financial products.
• Strong analytical skills, ability to use data to drive decision-making, and attention to detail.
• Excellent communication and storytelling skills, with the ability to translate complex concepts into clear and compelling messaging.
• Ability to manage and lead multiple projects and work cross-functionally in a fast-paced environment.
• Passion and interest for digital assets.

(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $170,000 - $190,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.