Japan Marketing Specialist

*Position Overview *

Plang is an EdTech startup that aims to bridge the gap in English education using AI, providing learners with the best English learning experience.
Starting with an adult English conversation service in 2019, Plang has rapidly grown with investments from Kakao Ventures and the Korea Credit Guarantee Fund.
In 2023, we successfully entered the Japanese market, and this year, we are taking a leading role in educational innovation by introducing our AI courseware, Plang School, in elementary, middle, and high schools across Korea.
Through AI technology, Plang provides learners with an easier and more efficient way to learn English.

Key Milestones

2020: Secured investment from Kakao Ventures
2021: Selected by the Ministry of SMEs and Startups, Ministry of Education, and Korea Education & Research Information Service for the 2021 Non-Face-to-Face Startup Support Program as an "EdTech Specialist"
2022: Selected for Google Play, Ministry of SMEs, and the Startup Promotion Agency's 2022 Changgu Program (4th cohort)
2022: Awarded the Innovation Forest Special Award (AI Yangjae Hub / Innovation Category)
2023: Secured investment from the Korea SMEs and Startups Agency and the Korea Credit Guarantee Fund

Position

Japanese Marketer Plang is looking for a Japanese marketing specialist who will help expand our presence in Japan through our AI English conversation app.
This role will involve understanding the characteristics of the local Japanese user base and designing and executing marketing strategies tailored to them.
You will have the opportunity to promote Plang’s brand across various channels, from managing SNS to collaborating with influencers.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance Plang's presence in the Japanese market
• Plan advertising content and collaborate with external partners for new user acquisition
• Design and implement campaigns and promotions specifically tailored for Japanese users
• Manage SNS and other social media channels, analyzing performance to optimize content
• Continuously update marketing strategies based on market trends in Japan

Requirements

• Deep understanding of the Japanese market (open to Korean applicants)
• For Japanese nationals, the ability to communicate in everyday Korean
• At least 2 years of marketing experience, with a portfolio available upon request
• Passion for consuming diverse Japanese content and staying on top of trends
• For foreign applicants, a bachelor's degree or higher is required

Preferred Qualifications

• Native Japanese or bilingual proficiency
• Interest in the English learning and education market
• In-house marketing experience in the IT services sector
• Strong sense of ownership and ability to lead projects responsibly
• Clear and concise documentation skills

Benefits

• Herman Miller chair and motion desk for spine health
• Latest tech equipment
• Autonomous and horizontal work culture
• Supportive and collaborative team environment
• Lunch, dinner, and snacks provided
• Flexible working hours
• Fitness challenge support funds
• Flexible vacation policies, with extended summer and winter breaks
• Additional paid time off

Hiring Process

• Document review
• First Interview: Role-specific interview
• Second Interview: Culture fit interview and offer discussion
• Final acceptance and offer email