Executive Creative Director

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft’s Marketing & Communications team is building an iconic brand, with teams focused on every stage of the marketing funnel and across every function. From Product Marketing to Executive Communications and everything in between, our team is at the forefront of bringing new products and features to market and giving riders and drivers a reason to choose Lyft everyday.

Lyft is seeking an Executive Creative Director to guide the development and execution of creative materials (from large-scale integrated campaigns to channel-specific executions) from conception to production to build the revenue, market reputation and culture required for continuous growth. Reporting directly to the Vice President, Brand Marketing and Creative, this leader will foster a culture and environment conducive to producing bold experience-based ideas for the world’s greatest brands. They will inspire commitment, loyalty, pride and spirit in the organization, making Lyft a great place to work, as we relentlessly pursue our mission to improve people’s lives with the world’s best transportation.

Responsibilities:

• Oversee end-to-end creative production - both copy and design - from brief through final delivery and performance evaluation.
• Help lead and manage in-house and external teams in creative strategy, execution, and production, in a high-volume, fast-paced environment. Manage and refine the work coming in from agencies, external teams, and contractors.
• Serve as a manager, mentor and team member: directing, inspiring and doing
• Hire, train and develop a team to deliver on our creative vision
• Partner with marketing teams to co-develop creative briefs, translating marketing objectives into creative direction.
• Work with stakeholders to break down complex narratives into simple, compelling ideas.
• Ensure final creative concepts and deliverables align with the creative brief and adhere to brand guidelines.
• Work closely with creative operations and project managers to establish efficient processes for the creative teams while managing expectations and relationships with stakeholders.
• Embrace our culture of excellence and inclusivity, one where creatives can flourish, and are proud of what they contribute.

Experience & Attributes:

• 12+ years with a strong background in the world of design, communication, storytelling and creativity for top-tier brands
• 10+ years of experience working as a Creative Director capacity at a top agency and/or in-house at a consumer brand, including oversight of designers, content strategists, and copywriters.
• 10+ years of experience directing the creative development of performance marketing assets for multi-channel campaigns, including in-product, social, email, display, web, direct mail, and events.
• Strong portfolio that includes integrated marketing campaigns, including CRM.
• Track record building successful partnerships across creative, marketing, and product teams.
• Proven history of “leveling up” creative teams by identifying opportunities to improve.
• You enjoy strategic vision and direction setting, but at heart, you’re a creative problem-solver and mentor.
• Keen attention to detail.
• Proven leadership ability
• A track record of producing award-winning work
• Demonstrates the ability to tell stories about brands to multiple audiences, through breakthrough visual or experiential design and creativity, with strong digital savvy.
• Passionate about brands, ideas, stories, design and events/live/environmental, and a fascination with how to apply that passion to marketing campaigns and other brand experiences

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Access to a Health Care Savings Account
• In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service
• 4 Floating Holidays each calendar year prorated based off of date of hire
• 10 paid sick days per year regardless of province
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.