Senior Counsel, Advertising & Content Policy

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What we do: The role is a fantastic opportunity for an advertising and content policy lawyer to join a growing international legal team working on unique legal issues at the forefront of the adtech industry in a vibrant, fast-paced environment. You will be part of a global company that is building a trusted advertising ecosystem for the open internet.

What you'll do: We are seeking a talented and self-motivated legal professional to join our legal team, focusing on ad content and ad targeting policies. In this role, you will contribute to navigating the complex landscape of digital advertising regulations, ensuring our platform's compliance, and advising internal teams on advertising content-related matters and on our acceptable use policies. You must be able to exercise sound, independent legal judgment and have a proven ability to work collaboratively with business counterparts by translating complex legal issues into practical and creative solutions. You will be both professionally and personally engaged in keeping up to date with the ever-changing landscape of advertising regulations in the U.S. as well as globally.

• Assist in developing, implementing, and maintaining advertising content policies and acceptable use policies for The Trade Desk's platform.
• Help provide legal advice on advertising content / targeting issues and TTD’s liability as an intermediary to internal teams, including ad policy teams, trust & safety teams and sales teams.
• Help review and analyze client campaigns against our ad policies.
• Provide ongoing regulatory tracking of advertising regulations and industry self-regulatory standards in the US and other key territories, such as the EU, UK and APAC, and oversee local outside counsel engagement where necessary.
• Collaborate with other legal teams to assess potential interactions between ad policy requirements and other legal fields, such as privacy and commercial contracts.
• Contribute to the continuous improvement of our ad policy processes and tools

Who you are:

Education: J.D. degree from ABA accredited law school.

Bar: Must be a member in good standing of an applicable state.

Experience :

• 6+ years of relevant legal experience, with a focus on advertising law and content policy.
• Good knowledge of key US advertising regulations, including but not limited to FTC guidelines on advertising content and methods and industry self-regulatory programs. Familiarity with at least some sectoral regulations impacting sensitive advertising categories (such as for example Housing Employment and Credit, health, child-directed products, political advertising, and/or other industry-specific advertising regulations).
• Familiarity with the digital advertising ecosystems, particularly programmatic advertising and its various actors.
• Some familiarity with advertising regulations in other regions is a plus (such as EU, UK and/or APAC).
• Experience working with or for adtech companies, advertising agencies, or media platforms is a plus.

Desired Skills:

• You have good analytical/critical thinking skills and great judgment, with a practical, business-friendly mindset.
• You have good communication skills, with the ability to explain legal concepts to non-legal audiences.
• You are adaptable and comfortable working on novel/undefined legal areas in a fast-paced, evolving industry.
• You build effective relationships with cross-functional partners established on trust, respect, and confidence.
• You have a collaborative work style, with the ability to build consensus, and drive for results.
• You are eager to learn and grow in the field of advertising law and content policy.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is$123,900—$227,200 USD