Director of Field Marketing & ABM

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

We are looking for an experienced leader to join our team as Director of Field Marketing & ABM. Reporting to the CMO, this will be a new role in StackAdapt’s growing marketing organization to lead the strategy and execution of high-impact field marketing initiatives and ABM campaigns, directly supporting the company’s revenue growth goals. This individual will be responsible for building scalable go-to-market (GTM) strategies, collaborating closely with the revenue teams (Core sales, enterprise, and strategic partnerships) to drive pipeline growth and conversion. The Director will also oversee the events marketing team and be accountable for ambitious revenue targets tied to marketing initiatives. The ideal candidate brings prior leadership experience in ad tech, enterprise marketing, channel marketing, and ABM, with a deep understanding of how to drive results in a fast-paced, high-growth environment.

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.

What you'll be doing:

• Field Marketing Strategy & Execution:
• Develop and lead field marketing strategies that support revenue growth, focusing on high-impact regional and vertical-specific campaigns.
• Collaborate with the sales and channel teams to execute joint GTM campaigns, leveraging field activities to support pipeline creation and deal acceleration.

• Oversee the events marketing team to ensure that events (industry conferences, roundtables, etc.) are effectively driving pipeline and aligned with business goals.

• Account-Based Marketing (ABM):

• Own and lead the ABM strategy, working closely with sales and marketing to identify and target key enterprise accounts.

• Design, execute, and optimize multi-channel ABM campaigns that drive engagement and conversion at every stage of the buyer journey.

• Utilize data and insights to continuously refine ABM tactics to increase pipeline growth, revenue, and target account penetration.

• Go-to-Market Leadership:

• Collaborate with cross-functional teams (Core Sales, Enterprise, Strategic Partnerships, Growth and product Marketing) to define GTM plans and ensure tight alignment on goals and execution.

• Develop scalable GTM motions that maximize pipeline generation, deal velocity, and revenue growth.

• Support revenue teams by delivering targeted field programs that fuel growth across both direct sales and partnerships.

• Revenue & Performance Ownership:

• Own and be accountable for achieving ambitious revenue targets, ensuring that marketing strategies are directly contributing to revenue growth.

• Set and manage KPIs related to field marketing and ABM efforts, reporting regularly on campaign performance, ROI, and revenue impact.

• Continuously optimize marketing investments by analyzing pipeline data and market feedback to drive improvements in strategy.

• Leadership & Team Development:

• Lead and mentor the events marketing team, ensuring that all events and field marketing activities are strategically aligned with broader company goals.

• Foster a high-performance culture within the team, driving collaboration and accountability.

• Champion a data-driven and metrics-focused approach to marketing, ensuring that decisions are informed by data, insights and performance tracking.

What you'll bring to the table:

• Demonstrated experience in field marketing, account-based marketing, and enterprise marketing roles, with at least 5 years in a leadership position.
• Proven experience in ad tech with a strong understanding of B2B mid-market and enterprise sales and buying behaviors.
• Experience leading and scaling go-to-market strategies that directly impact revenue growth.
• Strong background in event marketing and managing large-scale events and field campaigns.
• Demonstrated ability to work cross-functionally with sales, partnerships, and marketing teams to drive alignment and results.
• Strong analytical skills, with the ability to leverage data and insights to drive marketing decisions and optimizations.
• Exceptional communication and leadership skills, with the ability to inspire and lead a high-performance marketing team.
• Thrive working in a fast-paced, high-growth environment with a strong sense of ownership and accountability