Director HCP Marketing

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. For 30 years we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis and the first and only FDA-approved drug for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis and multiple other programs targeting neuropsychiatric symptoms in central nervous system disorders. For more information, visit us at Acadia.com and follow us on LinkedIn and X.

Please note that this position is based in San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

We’re looking for a driven individual to join our team as the Director of HCP Marketing. The role will drive cross-functional brand planning, transforming scientific and market research insights into compelling commercial strategies. You will take the reins of peer-to-peer engagement, KOL relationship management, and advisory boards, working closely with sales, managed markets, and medical teams to bring brand strategies to life through optimized promotional materials and engaging HCP media strategies. This is an exciting opportunity for a results-driven marketer with a strategic mindset and the ability to execute at the highest level across multiple channels.

Primary Responsibilities

• Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels including Community based sales team, LTC sales, and non-personal promotion.
• Functions as both an individual contributor and leader of the HCP marketing team within the brand team
• Drives the brand planning process cross-functionally across the organization
• Interprets and translates scientific clinical data and market research insights into commercial strategy
• Leads the peer to peer strategy as well as execution through this marketing channel that is not currently handled by marketing operations
• Partners with sales training and the sales leadership and managed markets team to optimize the development and utilization of promotional materials for roll out at sales meetings
• Responsible for strategic development and execution oversight of marketing specific activities related to medical conventions, exhibits and trade shows not handled by marketing operations
• Develops and delivers presentations as needed to commercial management and other internal groups
• Develops strong external relationships with Key Opinion Leaders (KOLs) and drives KOL strategy for the brand
• Manages commercial ad boards and collaborates with medical on all advisory board activities
• Collaborates with Consumer Marketing team to ensure pull through of consumer activation activities by Field and impact with HCPs
• Designs and shapes HCP media strategy and digital tactics; track and optimize on an ongoing basis
• Measures the impact of brand marketing activities on a continual basis and adjusts course where appropriate
• Responsible for the development and management of the US HCP promotions budget.
• Oversees market analysis, monitors competitive activity, and identifies customer needs
• Ensures that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies
• Manage multiple agencies to lead development of HCP brand tactical and strategic plans and partner is creation of brand tactics
• Other duties as assigned.

Education/Experience/Skills

Bachelor’s degree in marketing, health care, business administration or related or an equivalent combination of relevant education and experience may be considered. MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred. A minimum of 10 years marketing, with at least 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry. A minimum of 2 years in a leadership role required. Neurology therapeutic experience preferred but not required.

• Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
• Experience interfacing with medical affairs
• Ability to work successfully in a dynamic, fast paced, team-oriented environment.
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.
• Ability to travel up to 40% of time

Physical Requirements

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 40% of the time and work after hours if required by travel schedule or business issues.

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In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.

Salary Range$191,000—$238,800 USD

What we offer you (US-Based Employees):

• Competitive base, bonus, new hire and ongoing equity packages
• Medical, dental, and vision insurance
• 401(k) Plan with a fully vested company match 1:1 up to 5%
• Employee Stock Purchase Plan with a 2-year purchase price lock-in
• 15+ vacation days
• 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st
• 10 days of paid sick time
• Paid parental leave
• Tuition assistance

EEO Statement (US-Based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.

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Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in absence of an executed search agreement will not obligate Acadia in any way with the respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.