Content Strategist Senior

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

We are looking for a talented Content and Communications Strategist to join the Strategy team. As a Content Strategist, you will be responsible for creating and executing effective content and communication strategies that help our client data gathering goals. You will collaborate with various teams, to generate or adapt plans for the digital client ecosystem.

What you’ll do:

• Develop and execute content and communication strategies for different brands on client protfolio, aligning with their data gathering & enrichment objectives.
• Drive analysis of industry trends, competitive activity, and target audience data to feed our content and communication strategies on the digital ecosystem.
• Create, manage and adapt editorial strategies that include a range of content types, such as blog posts, social media content, email marketing, and video content.
• Develop inspirational briefs for stakeholders (internal and cross agencies) facilitating discussions to ensure alignment with strategy and goals.
• Measure and analyze the effectiveness of proposals along the digital platforms ecocystem, using data to optimize performance and make recommendations for improvement.
• Stay up-to-date with the latest trends and technologies in content and communication strategy, and make recommendations for new opportunities that could benefit our clients
• Constantly bring the consumer perspective into the internal processes
• Design collaborative working sessions that can deliver innovative thinking

What you’ll need:

• Excellent English oral and writing skills (mandatory)
• Academic background: Marketing, Advertising, Communication or Social Sciences (Sociology, Psychology or anthropology) graduate.
• 4+ years on Advertising, Content Strategy, CRM Strategy, Comms Planning, Media Planning or Brand Management experience. If you have senior experience in account management or creative direction in advertising you’re also welcome.

Who you are:

• Team work capacity and leadership skills
• High level of interpersonal and communication skills.
• Well organized, resourceful and punctual on meeting tight deadlines.
• A lot of curiosity and a clear purpose to remain up-to-date are valued.
• Be resourceful and always keep the client’s needs at heart
• Mastering analytical thinking skills and having a good capacity of empathy
• Understanding of marketing tools and user research methodology
• Ability to conceptualize and to write with an engaging storytelling
• Understanding and management of design thinking, agile development and lean start up techniques and tools (preferred)

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.