Campaign Management - Theatrical

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

As Campaign Management - Theatrical, you will work in the Campaign Operations department; a team sitting right in the middle of Project Management, Creative Development, and Campaign Strategy, working with our global centers of excellence and channel teams worldwide to bring our integrated marketing campaigns to life. You will support our title marketing, brand management, and brand marketing teams to facilitate and execute campaigns to promote theatrical releases across multiple channels, ensuring seamless operations and delivery of assets.

This includes:

• Partner with the Project management team to develop project and campaign plans, including developing work-back schedules and establishing and setting up internal and external reviews and important project milestones.
• Be a creative and strategic resource to our Theatrical Marketing, Title Marketing, and Brand Management teams when developing creative campaign strategies. Ensure provided briefs are complete, cohesive, and focused, and consolidate department-level feedback to ensure smooth communications and information flow between the teams.
• Support the Creative Service team in developing campaign plans, implementation, and assets that meet the strategic title marketing and licensor needs.
• Partner with Marketing Operations by defining the global asset suite per project.
• Partner with Regional Marketing teams by collecting regional localization and versioning needs
• Partner with channel teams in Audience Development, Lifecycle Marketing, Editorial, and other areas to ensure cohesive campaign execution across the entire marketing mix.

In the role of Campaign Operations Manager - Theatrical, you will report to the Director, Campaign Operations.

We are considering applicants for the location of Culver City or New York City.

About You:

• 5+ years of experience managing marketing campaigns, GTM plans, and campaign execution on a global scale for theatrical titles
• Experience with marketing and creative production process for static, copy, and video
• Well versed in Video or Print materials and formats while understanding the fundamentals of asset ingestion and management, servicing, and trafficking.
• Experience with variety of project management tools (i.e. Airtable, Lucidchart)
• Experience creating workback schedules
• BA in Marketing or equivalent experience

About The Team

Marketing Operations is dedicated to scaling up Crunchyroll's domestic and international marketing presence, elevating the creative processes of the marketing teams, bringing creative visions to life, and being of service to the broader company to provide support and solutions to anyone in need. As we build infrastructure, establish process, and define workflows, we engage with our partners, seek feedback, look for the inefficiencies, create a plan to solve pain points, and implement strategy.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Culver City, CA$75,680—$94,600 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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