Head of Lifecycle Strategy

We’re seeking a seasoned leader with deep expertise in CRM, analytics, experimentation, and deliverability to join us as Head of Lifecycle Strategy.

About us

Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!

About the role

The Head of Lifecycle Strategy will support the Director of Lifecycle and manage a team by co-creating a long-term vision for cross-vertical lifecycles, backed by strong analytical insight.

Skilled in managing and coaching diverse senior team members, they will collaborate effectively with key stakeholders, drive high-ROI initiatives, identify growth opportunities, and remove blockers to empower teams to execute the strategy.

Main Tasks & Responsbilites:

• Create and oversee lifecycle communication technical and cross-vertical strategy
• Oversee quarterly Roadmaps, challenge to deliver high ROI. Ensure focus is on highest lifecycle impact and business-critical items
• Maintain a strong analytical overview of vertical communication performance in terms of engagement and deliverability, ensuring alignment with strategic goals and course-correcting as needed
• Build and mentor a highly efficient team focused on growth. Foster a healthy environment for professional development
• Grant good visibility and understanding to vertical stakeholders about lifecycle communications performance and deliverability
• Drive analytically robust experiments and promote seamless collaboration across the team and with key stakeholders

About you:

• You have proven experience in lifecycle marketing, preferably with app-based platforms or from well-known consumer brands, along with a strong track record in creating and executing effective lifecycle strategies
• You have experience in leading a medium to a big team of up to 20 people
• You have experience collaborating with diverse stakeholders and possess exceptional communication skills in English
• You have a data-driven and customer-centric approach to analysing campaign results and team efficiency
• You have a sound knowledge of customer engagement campaigns, experimentation, and mass communication tools
• You have strong analytical skills and a solid understanding of the technical landscape related to automation, along with excellent project management abilities

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!

Why you’ll love it here:

• Play a direct role in shaping the future of mobility.
• Impact millions of customers and partners in 600+ cities across 50+ countries.
• Work in fast-moving autonomous teams with some of the smartest people in the world.
• Accelerate your professional growth with unique career opportunities.
• Get a rewarding salary and stock option package that lets you focus on doing your best work.
• Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
• Take care of your physical and mental health with our wellness perks.

*Some perks may differ depending on your location and role.