Influencer Marketing Specialist

Job Title: Influencer Marketing Specialist
Job Location: Burr Ridge, Illinois

About The Company and Brand

Easy Healthcare Corporation specializes in personal healthcare and medical device products and services. The company has grown its B2C and B2B business through 3rd party online marketplaces such as Amazon, own e-Commerce platforms, retail and business partners and mobile APP since 2013. The company also develops and market its own Premom mobile APP. With its constant optimization and innovation, our company and our brands are growing rapidly in the personal health and medical industry.
For more information about our company and APP, please visit www.healthcare-manager.com and www.premom.com.

Premom is dedicated to helping women get pregnant quickly and naturally. As a unique and innovative ovulation tracker app, Premom is a simple, effective, and affordable solution for all trying to conceive women. Premom has constantly worked to be a game-changer in the women’s reproductive health industry.

We are seeking a self-starter marketer who is organized, an analytical thinker, and has a passion for helping women start or grow their families. The Influencer Marketing Specialist role is responsible for managing and executing influencer marketing campaigns. You will be identifying and partnering with relevant influencers who align with our brand, coordinate campaign logistics, and ensure successful collaborations to enhance our brand awareness and drive engagement.

Job Responsibilities
● Lead and manage all aspects of influencer marketing campaigns including logistics, negotiations, content creation, scheduling, delivery, and budget management to boost brand awareness and key metrics around conversion
● Identify and engage with influencers whose audiences align with our target market and brand values, build strong relationships and coordinate all communications throughout the campaign process
● Coordinate communication and training with influencers, providing comprehensive training to ensure they understand our products and services and can meet campaign objectives
● Work with cross-functional teams, including Marketing and Content, to support new content initiatives, feature launches and ensure cohesive social media content strategies
● Review content produced by influencers to ensure they align with Premom’s brand standards and the desired direction for each campaign objective
● Ensure all influencer content complies with legal guidelines and company guidelines, protecting the brand's reputation
● Track campaign performance, ensure objectives are being met, and report insights to leadership on a weekly basis

Job Requirements
● Bachelor’s degree or higher in Communications, Marketing or a related field
● 3+ years working in social media and/or influencer experience
● Be able to be self-motivated and work independently with minimal supervision
● Proven experience in managing influencer campaigns and building relationships, preferably with women’s health or mobile app-related companies
● Excellent communication skills, both written and verbal that include a creative style combined with an analytical mindset
● Deep knowledge and passion for social media marketing, with a strong grasp of trends and best practices on TikTok, Instagram, and YouTube, and a deep understanding of what drives engagement and success on these platforms
● Ability to analyze data and track KPIs while making data-driven decisions
● Attention to detail, critical thinker, and problem-solver
● Excellent communication, negotiation, and relationship-building skills