Digital Marketing Assistant

Role Overview:
The Digital Marketing Assistant will support the digital marketing team in executing various online marketing strategies and campaigns. This entry-level position is ideal for someone who is passionate about digital marketing, eager to learn, and ready to contribute to a dynamic team.
The role involves assisting with client communications, planning, execution, and optimization of online marketing efforts across various channels.

Key Responsibilities:

1. Campaign Support:
○ Assist in the execution of digital marketing campaigns under the guidance of senior team members.
○ Assist in the development, implementation, and tracking of digital marketing campaigns across multiple channels, including social media, email, and search engines.
○ Help create and optimize content for digital campaigns, including social media posts, email newsletters, and website copy.
○ Coordinate with the creative team to ensure all digital content aligns with brand guidelines and campaign objectives.
2. SEO & Content Management:
○ Assist in optimizing website content for search engines (on-page SEO) and monitoring organic search performance.
○ Help manage content calendars and ensure timely publication of blogs, articles, and other digital content.
3. Social Media Management:
○ Support the social media team by scheduling posts, monitoring engagement, and responding to comments/messages across platforms like Facebook, Instagram, Twitter, and LinkedIn.
○ Assist in running social media ad campaigns, including targeting, budgeting, and performance tracking.
○ Monitor social media trends and suggest new strategies to enhance brand presence.
4. Email Marketing:
○ Assist in the creation and distribution of email marketing campaigns, including newsletters, promotional emails, and automated campaigns.
○ Segment email lists based on user behavior and demographics to improve campaign targeting and effectiveness.
○ Track email marketing metrics (open rates, click-through rates) and generate reports to identify areas for improvement.
5. Analytics & Reporting:
○ Assist in monitoring and analyzing the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media insights.
○ Compile regular reports on campaign performance, highlighting key metrics and insights.
○ Suggest data-driven improvements to optimize future campaigns.
6. Administrative Support:
○ Maintain and organize digital marketing files, assets, and documents.
○ Coordinate with external vendors, freelancers, and agencies as needed.
○ Assist in managing marketing budgets and invoices.
7. Continuous Learning:
○ Stay up-to-date with the latest digital marketing trends, tools, and best practices.
○ Participate in training sessions, webinars, and workshops to enhance digital marketing knowledge.
Qualifications:

● Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
● Experience: *0-1 years of experience in digital marketing or a related role (internships or project work are acceptable).
● *Skills:
○ Basic understanding of digital marketing concepts, including SEO, SEM, social media marketing, and email marketing.
○ Familiarity with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software (e.g., Mailchimp).
○ Strong communication and organizational skills.
○ Attention to detail and ability to manage multiple tasks simultaneously.
○ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
○ Creativity and a proactive approach to problem-solving.

Additional Information:
● Work Environment: This role may require occasional collaboration with other departments and external partners. The candidate should be comfortable working both independently and as part of a team.
● Opportunities for Growth: This position offers the opportunity to gain hands-on experience in various aspects of digital marketing, with potential for career advancement within the marketing team.