Performance Marketer

Lyzr is a cutting-edge AI startup dedicated to revolutionizing the industry with innovative solutions. We are looking for a talented Performance Marketing Specialist to join our dynamic team. This role is pivotal in driving our growth through effective and strategic digital marketing campaigns.

Key Responsibilities:

Plan, execute, and optimize performance marketing campaigns across LinkedIn, Google, Meta, and Instagram.
Develop and manage digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
Monitor and analyze campaign performance, providing actionable insights to improve ROI.
Utilize Google Analytics to track and report on key metrics, ensuring data-driven decision-making.
Work closely with the content, design, and development teams to create compelling ad creatives and landing pages.
Manage a marketing budget of 4 to 8 lakhs per month, ensuring effective allocation and optimization of resources.
Conduct A/B testing and other optimization strategies to enhance campaign effectiveness.
Stay updated with industry trends and best practices to implement innovative marketing solutions.
Maintain and build relationships with key advertising platforms and vendors.

Qualifications:

3-5 years of experience in performance marketing, specifically handling LinkedIn, Google, Meta, and Instagram ads for B2B SaaS products.
Proven track record in managing and optimizing campaigns with a minimum monthly budget of 8 to 10 lakhs.
Expertise in Google Analytics and other analytics tools.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills.
Ability to stay organized and manage multiple projects simultaneously.

What We Offer:

Opportunities for professional growth and development.
Collaborative and innovative work environment.
Flexible working hours and remote work options.
The chance to be part of a dynamic team at the forefront of AI and SaaS technology.