Senior Integrated Marketing Manager, Enterprise

The Opportunity

We are seeking a proven Integrated Marketing Manager to help scale our Enterprise segment, including supporting priority industries such as retail, apparel, automotive, and logistics. You will be responsible for developing and implementing marketing strategies across channels and tactics that drive pipeline, build awareness, and accelerate opportunities to close. This is a new role and will be responsible for both actively deploying programs that contribute to pipeline goals as well as establishing this function within the organization. You will work closely with sales, product, and the marketing team to build and scale our marketing efforts. This role requires hands-on project management, excellent communication skills and collaboration with cross-functional teams, and a passion for data and insights as tools to fuel growth.

You Will:

• Develop integrated marketing plans, channel plans, and demand generation campaigns designed to hit pipeline and revenue targets
• Partner closely with sales and product teams to bring innovative campaigns and marketing initiatives to life across all channels with consistent brand and messaging
• Manage daily marketing responsibilities, including reporting, building and maintaining marketing calendars, leading the development of integrated channel plans, and cascading go-live dates and shifts to timing to cross-functional teams in a timely manner
• Own & drive execution within budget, logistics, timelines & vendor management
• Manage budget and investment allocation across channels that maximize results
• Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones
• Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plans
• Develop strong cross-functional relationships and participate as a solution-oriented team member

About You:

• 5-7 years of relevant and related marketing experience, preferably in B2B technology
• Consistent track record of developing integrated marketing programs that deliver on pipeline targets
• Strong strategic and creative thinking coupled with a passion for storytelling
• Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life
• A champion for data to help us measure success, iterate, and optimize
• Curious and resourceful self-starter, with an ability to solve problems and seek new information
• Extremely organized and adept at creating (and sticking to) timelines and driving best practices around process and efficiency
• Detail-oriented and have excellent follow-through
• Strong communication and stakeholder management skills
• Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team.
• Proficient in Google Workspace, Excel, Slack, Hubspot, and reporting platforms
• Available to travel up to 20% of the time

This role can be based in Brooklyn, NY, USA or Washington, D.C., USA, with hybrid work flexibility and candidates must be within commuting distance from our Williamsburg, Brooklyn office or our downtown D.C. office.