Head of Performance Marketing (IOS Apps)

Role Overview

At NewForm AI, we're looking for a Social Media Ad Buyer with a keen focus on short-form content platforms, primarily TikTok, as well as Meta and YouTube. Your role is pivotal in leveraging social media's dynamic landscape to amplify our clients' presence, drive engagement, and achieve impactful results. Additionally, we seek someone who understands the nuances of short-form video and the ever-changing landscape of consumer software.

Key Responsibilities

• Strategically plan and execute ad buys on TikTok, with strong capabilities in Meta and YouTube, focusing on short-form content.
• Analyze trends and audience data to pinpoint optimal ad placements and campaign optimizations
• Identify opportunities for creative A/B testing to enhance campaign performance.
• Collaborate with creative teams to ensure ad strategies align with overall campaign objectives. Requirements:

Experience

• Must have experience with performance marketing/media buying for iOS apps.
• Proven expertise in social media ad buying, particularly on TikTok and Meta.
• Must have handled large budgets before and thoroughly understand creative strategy and how that affects campaign performance.
• Extremely detail-oriented and organized.
• Experience in scaling campaigns from the ground up.
• Strong analytical skills for effective campaign optimization.
• Excellent negotiation and strategic planning abilities.
• Adaptability in a fast-paced, evolving digital landscape.
• Understanding of the nuances of short-form video and the constantly changing consumer software landscape.
• Familiarity with Mobile Measurement Partners (MMPs), Apple's SKAdNetwork (SKAN), and similar tools.

What We Offer

• A flexible working environment that encourages creativity and professional growth.
• An opportunity to be at the forefront of innovative social media advertising strategies.
• A collaborative team culture focused on delivering exceptional results and continuous learning.
• Work with some of the top apps and teams in the world, including many of the top 10 in the app store and Fortune 1000 companies.
• The ability to interface directly with C-suite executives from these top teams.