Senior PPC Manager

Excellent opportunity to join Betsson Group as our new Senior PPC Manager.

What is in it for me?

As the Senior PPC Manager you will plan, budget, create and improve PPC campaigns on current and new upcoming markets. You are responsible to make sure the infrastructure, operations and processes runs smoothly and that the ROI is optimized.

Key Responsibilities

• Be the main contact person for regional stakeholders;
• Support and back up your colleagues, and provide guidance and feedback as needed;
• Create, manage and improve PPC campaigns (Search, Display and Video);
• PPC automation, scripts and bidding strategies;
• Plan and manage budgets;
• Proactively analyse data, identify opportunities for growth or improve account performance or day-to-day processes;
• Ensure all PPC operations and processes run smoothly and on time;
• Ensure that the technical infrastructure is in place to provide optimal tracking and reporting;
• Collaborate with Google Account Managers to continually optimise tactics and improve account performance.

Requirements:

• University degree in Marketing or equivalent work experience
• 5+ years of direct, hands-on PPC experience
• 3+ years of experience working in a similar role, ideally within the iGaming industry, or background in a multi-brand environment.
• Google Ads certified preferred.
• Experience with keyword research, analysis, expansion, optimisation tools.
• Experience with paid media, display, Search Ads 360, YouTube Ads.
• Excellent Excel skills.
• Analytical approach to problem solving.
• Excellent communications skills.

Challenge accepted?

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