Marketing Manager (China)

To revolutionize an industry, assembling the finest team is essential. If you aspire to introduce cutting-edge professional 3D printers to the desks of designers, engineers, researchers, manufacturers, and artists worldwide, consider joining Formlabs. We are actively seeking an exceptional senior marketer with an entrepreneurial mindset to enhance awareness of Formlabs printers across various industries and drive the acceleration of our market growth. If you possess a profound understanding of sales and marketing strategy, as well as marketing execution, we invite you to join us in the role of Marketing Manager - China.

This position is based at our office in Shenzhen, China

The Job:

• Define and take full ownership of the regional marketing strategy by adapting global direction, showcasing thought leadership, and collaborating closely with the regional China team.
• Drive a digital-first approach and implement the development of Formlabs China's online presence, overseeing local social media presence, website optimization, SEO, and the online customer journey.
• Develop and implement comprehensive regional channel programs to drive demand, ensuring partners are equipped with effective marketing campaigns and knowledge across Formlabs' target industries.
• Implement multi-channel digital strategies to convert offline event awareness into demand.
• Lead regional PR, brand positioning, and awareness initiatives to maintain Formlabs' position as the market leader in professional 3D printing within target industries.
• Collaborate closely with local and global teams to deliver compelling content tailored to the specific needs of Chinese customers and partners.
• Set, analyze, and monitor key regional marketing KPIs and OKRs, utilizing tools like Baidu Analytics, Salesforce.com, and Marketo to track and optimize campaign performance.

You:

• 5+ years of experience in regional marketing for a global B2B product company
• Experience across a wide range of marketing disciplines including content development, brand, channel marketing strategies, demand generation
• Excellent team player
• Self driven and result driven

Excellent Chinese and English language skills,

• Experience using Martech tools like Baidu Analytics, WeChat, Website CMS, Salesforce/CRM, Marketing Automation (Maketo, SCRM tool)
• Strong analytical skills to identify trends, opportunities, and issues, and the ability to make data-driven decisions
• Creative, out-of-the-box thinking
• Results-driven and willing to go the extra mile to achieve targets
• Strong team player

Bonus Skills:

• Experienced in working with SFDC and Marketo or other similar CRM systems
• Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries
• Experience working with agencies for content output, PR, and media opportunities
• Passionate about 3D printing and emerging technologies
• Experience in rapidly growing startup environments
• Familiar with graphic design tools such as Photoshop/Illustrator/InDesign

We Offer:

• Shares in the company (we’re a Unicorn company)
• Development opportunities both in-house and off-site
• Unlimited 3D prints
• Fun team events

Perks are subject to adjustments and may vary from team to team.

We build amazing things. Come join us!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. *Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.*