CX Strategist

This is a fantastic opportunity to join a growing agency in the midwest. The CX Strategist drives how and why our campaign shows up to our audiences.

Their responsibility is to plan a set of coordinated tactics across paid, earned and owned that will achieve objectives and KPIs. They think about the mechanisms of a campaign, the strings they can pull for each tactic to drive the desired action. And, they ensure we have objectives-driven campaigns supported by measurement plans and reporting that helps deliver great work consistently.

The ideal candidate should be well-versed in all paid, owned and earned best practices. They need a passion for data and to bring a sense of curiosity to work each day bring a sense of curiosity to work each day. They should be capable of working on multiple projects at once, collaborating in a fast-paced team environment, and interacting directly with senior stakeholders both within our clients’ organizations and internally.

Responsibilities

• Work with clients and internal teams to translate brand strategies into activation plans designed to achieve defined KPIs/goals
• Build activation plans related to the campaign journey including all paid, earned and owned touchpoints within client provided budget for buy-in with clients
• Detailed plans must be able to serve as the source for scoping and briefing material for internal teams that execute tactics.
• Continuously monitor development of marketing tactics for strategic connection to overall marketing goals and tactical KPIs
• Continuously monitor work in the market and performance indicators to make decisions on budget, direction and improvement opportunities; coordinate implementation with appropriate SME’s
• Coordinate changes expeditiously with appropriate teams to keep work evolving and performing
• Work with data on performance trends and implications and provoke strategic questions for mining data, developing tests and creating pro-formas and campaign projections
• Responsible for campaign report development and client presentations of those reports
• Feed learnings back to Planning as input into research and planning opportunities to evolve our positioning and brand direction
• Build annual marketing plans for clients based on established marketing objectives and strategies
• Work with Acct Management to capitalize on opportunities presented throughout the year in our results, or gaps in the marketing plan that could complete a more successful customer outcome
• Decision-making responsibility for final plan and optimizations

Experience

• Minimum of 2 - 4 years of experience in strategic roles in agencies working across media, content, social or digital strategy
• An understanding of the complete marketing landscape, including paid media, public reactions, content marketing, social media, UX and marketing automation.
• Strong understanding of how to pull brand strategy across every touchpoint of the customer journey
• Experience and ability to amplify and extend creative ideas beyond traditional touchpoints