Content Marketer

Responsibilities:

• Develop and publish engaging, high-quality and compelling content across multiple platforms, including social media, websites, blogs and email marketing campaigns.
• Creating help pages, FAQs, manuals, videos and presentations.
• Will use your creative skills to come up with fresh ideas and promote content on social networks and monitor engagement.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Identify customer’s needs and recommend new topics.
• Creates and manages a company’s content strategy, aligning with their goals and target audience and brand guidelines. Execute a content strategy that drives high engagement.
• Continuously test and refine content marketing amplification strategies and tactics to improve results and drive business growth.
• Create and manage editorial calendar to deliver timely content across various digital platforms.
• Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Prepare well-structured drafts using digital publishing platforms
• Collaborating with Product manager, cross-functional teams to gather information and develop content that supports marketing initiatives, product feature launches


Requirements:

• Excellent written and verbal communication skills
• 1+ years of experience in Content Marketing
• Proficiency in content management and social media tools like HubSpot, Buffer.
• Stay up-to-date with emerging content creation technologies and tools
• Should have experience with digital publishing and generating traffic and leads for new business. Please share samples of your work (portfolio or links to published articles) along with your application.