Marketing Co-Founder (CMO)

Zerorin is a debt management app where user can manage all their debts under one single app and also receives the debt payoff strategies.

As the Marketing Co-Founder (CMO), you will be responsible for developing and executing a comprehensive marketing strategy to drive user acquisition, engagement, and retention. Your deep understanding of Indian consumers and market trends will be crucial in positioning our product and building a strong brand presence. You will work closely with the founding team to align marketing efforts with business goals and ensure our product reaches its full potential.

Key Responsibilities:

• Develop and implement a robust marketing strategy tailored to Indian consumers, including digital marketing, content marketing, social media, influencer partnerships, and offline marketing initiatives.
• Conduct market research to identify key trends, customer insights, and competitive landscape to inform marketing decisions.
• Create and manage marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and engagement.
• Collaborate with the product and design teams to ensure marketing efforts align with product features and user experience.
• Build and lead a high-performing marketing team as the company grows.
• Monitor and analyze marketing performance metrics, providing regular reports and insights to the founding team.
• Develop strategic partnerships and collaborations to enhance brand visibility and reach.
• Stay up-to-date with the latest marketing trends, technologies, and best practices to continually improve marketing efforts.

Requirements:

• Proven experience in a senior marketing role, preferably with a startup or high-growth company. Should have experience of taking app from 0-1.
• Deep understanding of Indian consumer behavior, market trends, and cultural nuances.
• Strong track record of developing and executing successful marketing strategies.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and analytics.
• Excellent communication, leadership, and interpersonal skills.
• Ability to think creatively and strategically to solve complex marketing challenges.
• Entrepreneurial mindset with a passion for building and scaling a business.

Preferred Qualifications:

• Experience in the fintech sector(Mandatory).
• Familiarity with growth hacking techniques and innovative marketing approaches. Should have experience in organic growth.
• Established network within the Indian market, including media, influencers, and industry contacts.

How to Apply:

If you are a visionary marketing leader with a deep understanding of Indian consumers and a drive to build something extraordinary, we'd love to hear from you! Please submit your resume, and any relevant work samples or portfolio links to [email protected]