Senior Marketing Director - Enterprise AI Compute Solutions

Aethir is revolutionizing access to high-performance computing for AI enterprises. We're seeking a visionary and strategic Senior Director of Marketing to lead and inspire our marketing activities in the enterprise space. In this critical role, you will oversee all marketing activities associated with Aethir's industry-leading AI compute solutions, including Aethir Earth and Aethir Atmosphere. You'll be responsible for driving brand awareness, lead generation, sales enablement, product marketing and market share growth within the enterprise AI computing space.

About the Role:

You will be a marketing leader with a proven track record of success in B2B technology marketing. You will develop and execute comprehensive marketing strategies to position Aethir as the go-to provider for high-performance AI compute solutions. You will lead by example and be responsible for all aspects of the marketing function within the enterprise AI business unit, from brand positioning and content creation to demand generation and marketing automation. And you will have the support of the entire marketing team of Aethir (reporting to the GM of Enterprise, dotted line reporting to the CMO)!

Responsibilities:

Marketing Strategy & Planning:

• Develop a comprehensive marketing plan aligned with Aethir's overall business goals and product roadmap.
• Conduct market research and competitive analysis to identify key trends and opportunities within the AI compute space.
• Define Aethir's brand positioning and messaging to resonate with target audiences (enterprise AI developers & decision-makers).

Demand Generation & Lead Management:

• Oversee all lead generation activities, including website optimization, content marketing, search engine marketing (SEM), and pay-per-click (PPC) advertising.
• Develop and implement nurturing campaigns to convert leads into qualified sales opportunities.
• Implement marketing automation tools and processes to optimize campaign performance and track key metrics (e.g., leads generated, cost-per-lead).

Content Marketing & Thought Leadership:

• Develop a content marketing strategy that educates potential customers about the benefits of Aethir's AI compute solutions.
• Create high-quality content (e.g., white papers, blog posts, case studies) that showcases Aethir's expertise and thought leadership in the AI space.
• Manage and collaborate with external content creators and industry influencers.

Public Relations & Analyst Relations:

• Develop and execute public relations strategies to generate positive media coverage for Aethir and its solutions.

• Build and maintain relationships with industry analysts and journalists to position Aethir as a technology leader.

• Marketing Leadership:

• Set clear goals and expectations for the organization as a whole and track performance against established metrics.

• Stay up-to-date on the latest marketing trends and technologies, continuously improving Aethir's marketing approach.

Requirements

• Significant experience in B2B technology marketing leadership roles.
• Proven track record of developing and executing successful marketing campaigns for complex technology solutions.
• Deep understanding of the enterprise AI computing landscape and its marketing challenges.
• Strong analytical skills with the ability to track and measure marketing performance metrics.
• Excellent communication and presentation skills, with the ability to effectively communicate complex technical concepts to a non-technical audience.

• Strong leadership skills with the ability to inspire and motivate a team of marketing professionals.

• Experience with marketing automation tools (e.g., HubSpot, Marketo).

• Proven success in driving lead generation and exceeding sales quotas through marketing efforts.

• A passion for AI and its potential to revolutionize various industries.

• An understanding of high-end GPU-based compute, e.g., NVIDIA H100s, and their benefits for AI Enterprises.

• Bonus points for knowing the Web3 space (crypto, tokenomics, etc.)

Benefits

• Competitive compensation, including tokens and performance bonuses.
• A remote-first work culture with flexible scheduling.
• Unparalleled growth opportunities in an emerging tech domain.
• A collaborative, forward-thinking team environment focused on innovation and impact.