Performance Marketing Manager (Fully remote)

Who We Are & What We Do:

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,500,000 students across 200+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

An integral part of the marketing team, the Performance Marketing Manager is a highly driven and detail-oriented individual who will support key growth and marketing strategies to acquire leads through digital channels, including website, email, paid ads, and SEO. In partnership with the VP of Marketing, this individual will work closely with sales, product, and cross-functional marketing teams to identify target audiences, create compelling copy and campaigns, and measure the effectiveness of our marketing efforts - ultimately finding the right channels and strategies to increase leads and revenue, and meet team and company goals.

Core responsibilities will include managing the Branching Minds website; developing compelling copy (e.g., for website, email marketing, and ads); and managing all aspects of SEO and paid ads - overall strategy, implementation, spending, and data analysis/reporting. Ideally, this individual will thoughtfully and independently integrate website, paid ads, SEO, and email & content marketing efforts to meet lead generation and pipeline development goals.

What You Will Achieve:

• Develop and implement demand generation strategies and campaigns (events and non-events focused)
• Act as the web manager on the team, owning all website administration (website and landing page development, A/B testing, optimization, user experience, and analytics)
• Develop, implement, iterate, and measure success of paid ads across social media platforms and search engines, in alignment with marketing goals and budget
• Manage all aspects of SEO - implementing best practices, monitoring and reporting on data, and regularly sharing insights with SMEs and content marketing team
• Monitor, analyze, and report on data across demand generation channels, going the extra step to complete root-cause analysis, and keeping the team accountable for making data-informed decisions
• Develop email campaigns using compelling copy and CTAs, and support list segmentation and management as needed
• Continuously experiment and A/B test with content across distribution channels - Website, email, etc.
• Support revenue teams: sales, marketing and customer success event efforts as needed, in service of demand generation, brand awareness, and company goals
• Regular collaboration with content and product marketing teams to develop and design positioning, targeting, messaging and gated content/assets.
• In collaboration with the Revenue Operations Manager, leverage analytic tools during market research to find ways to enhance the company’s marketing ROI.
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features).

Requirements

Why We Want You:

• Proficiency in crafting concise and compelling copy for websites, ads, and landing pages; adept at distilling complex ideas into clear, engaging messages that drive user engagement and conversion
• Strong understanding of UX and SEO principles and best practices
• Expertise with HubSpot, with certification(s) in HubSpot marketing and/or demand generation
• Experience using attribution tools, analytics tools and heatmaps such as PathFactory, Hotjar and Google Analytics
• Experience with ABM Campaign

• Experience and demonstrated success with:

  • Optimizing content for search engines, and user/reader intent
  • SEO tools (SEMrush, MOZ or other)
  • Paid ads for lead generation across social media platforms and Google ads

• At least four years of experience in Marketing

• Creative thinker with the ability to generate innovative ideas and approaches

• Excellent communication and collaboration skills

• Ability to manage multiple projects simultaneously and meet deadlines

Lucky Us If You:

(No biggie if you don’t)

• Have a background in K-12 education and MTSS
• Familiarity with educational technology platforms, tools, and products
• Have design skills (Canva or Adobe suite) and can create visual web content
• Experience with the StoryBrand framework

Interview Process:

If we are a match, you can expect a total of 3 steps in the interview process after the initial application:

• 30-minute-1-hour Video/Phone Interview with the VP or Marketing
• 1-hour assignment; optional submission of portfolio and/or work samples
• 60-minute Deep Dive with Marketing team

Benefits

What We Offer You:

• Check out our Benefits & Perks

• Fully remote!

• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.

• The range of our base salary cash compensation is between $83,000-$97,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location.

Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate applying for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.

In Our Own Words, We Are...

Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected]