Digital Content Manager / Writer

Wachter's greatest asset is the people who work here. Join the Wachter family and chart your career path! Wachter seeks a writer and editor to apply for the Digital Content Manager / Writer to coordinate and execute copy and content contributors, driving meaningful engagement for varied audiences across our digital ecosystems for brand awareness. We know modern writers are data-centric and growth-minded, and here, you can cultivate new growth. Do you enjoy executing copy that builds trust, improves organic search, and develops modern use case studies, blogs, podcasts, emails, and video content? If so, we have a seat for you to join our team and have fun creating with us!! This person will help Wachter use the written word to achieve our marketing growth goals and increase brand awareness. The ideal candidate is passionate, organized, can manage projects through completion, and is outcome-oriented; works well individually and in a team environment, enjoys learning new things; shows sharp attention to detail and a positive attitude; and is self-motivated.

We seek self-motivated and reliable candidates who can work independently and find solutions to complete the job. Long-term employment with competitive pay and exceptional benefits for qualified candidates. We value relationships and invest in our employees.  

Benefits Package: Company Paid!

• Medical, Dental, Prescription & Vision Benefits 
• Life, AD&D, and LTD insurance 
• Paid Vacation and Holidays 
• Teladoc & TriaHealth
• Company-Matched 401K and IRA Retirement Savings 

Essential Duties and Responsibilities:

• Collaborate with the marketing team, subject matter experts, and leadership best practices, write in Brand Voice, edit copy for various communications needs, including white papers, case studies, email campaigns, website updates/copy, press releases, social media, Podcasts, PPT decks, advertising, video, and internal communications.
• Actively participate in brainstorming sessions, propose copy concepts, maintain an editorial calendar, manage content cycle to delivery, and usher through approvals.
• Guide the development of high-quality content pieces that target ideal customer segments and drive conversion; ensure all content reflects the overall content strategy; is consistent and adheres to brand standards; supports search engine optimization SEO (SEO-AI modeling when appropriate); promote strategic plans; and drive meaningful business impact infuse enhanced customer experiences data upon availability.
• Identify the content needs of key audiences across all stages of the customer journey, demand generation copy, in the form of content-actionable personas and journeys; Identify and prioritize opportunities for improvement in conversions on the customer journey.
• Manage content deliverables and success metrics to continually improve and monitor placed assets in the editorial calendar for execution. Monitor and develop articles for content Syndication.
• Create and maintain all documentation.
• Organize material and complete writing assignments according to set standards regarding order, clarity, conciseness, style, SEO, and terminology.
• Ability to express technical concepts using simple language that’s written and easy to access.
• Maintain the company’s high standard of quality and professionalism.
• Maintain knowledge of current marketing trends, strategies, and techniques to ensure that Wachter stays at the forefront of copy and content innovation-Digital Content Development and best practices.
• Create and implement content pillars and work with Digital Marketing Strategist to develop and unify social media themes and market pieces with the Director of Marketing.
• Plan and manage the timely, precise process of content production, including editorial calendars and team workflows, assignments, and deadlines.
• Provide input toward and implementation of strategic marketing plans.
• Balanced team / individual work practice Other duties as assigned.

Job Requirements:

• Bachelor’s Degree in Communications, Journalism, English, or a related field.
• 5+ years of experience writing in the IT technology space.
• Demonstrated success in writing and editing both short- and long-form copy and content.
• Fluent understanding of SEO.
• Experience writing in AP style.
• Ability to write clear, concise, and grammatically correct copy.
• Advanced understanding of the English language and the ability to write in a variety of tones.
• Experienced and confident working with executive-level leadership.
• Experience editing successful content initiatives that drive traffic, engagement, and conversion preferred.
• Experience promoting brands and professional services to a B2B audience.
• Excellent written and verbal communication skills; strong attention to detail and knowledge of AP style.
• Able to communicate needs, results, and recommendations to stakeholders and staff across the organization.
• Team player; able to collaborate with internal and external stakeholders.
• Superior organizational and follow-up skills.
• Proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook; HubSpot, WRIKE, CANVA, and Adobe Suite knowledge is a plus.
• Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions; skilled at learning and applying new technology tools.
• Able to be agile with changing priorities and meeting tight deadlines.
• Able to follow directions and work independently with little supervision.
• Excellent at planning, coordinating, and managing content operations, schedules, and workflow.
• Able to collaborate with the team in a remote/digital environment.
• A portfolio of your best-written work (please include a link or otherwise submit a portfolio with your application).