Demand Generation Strategist

About Regroup Mass Notification:

Regroup Mass Notification is at the forefront of critical event management technology, providing a suite of services that enable organizations to manage and mitigate crises effectively. Our innovative solutions facilitate rapid, reliable communication and response coordination during critical events, ensuring that businesses and their stakeholders remain informed and safe.

Position Overview:

Regroup Mass Notification is looking for a skilled Demand Generation Strategist to join our team as a 1099 contractor. This role is essential to our sales operations, focusing on developing and executing demand generation strategies to boost lead generation and sales pipeline growth. In addition to traditional demand generation responsibilities, this position will have a unique focus on leveraging advanced tools such as HubSpot, ZoomInfo, LinkedIn Sales Navigator, and intent data platforms like Capterra and G2 Crowd for B2B prospecting. The Demand Generation Strategist will also oversee lead and account assignments to SDRs and AEs through Outreach sequences and HubSpot, ensuring strategic alignment with sales objectives. This role reports directly to the Demand Generation Manager.

Key Responsibilities:

Strategic Demand Generation: Develop and implement cutting-edge demand generation strategies, leveraging tools like HubSpot, ZoomInfo, LinkedIn Sales Navigator, Capterra, and G2 Crowd to target and engage with key prospects.

Campaign Execution: Design and execute targeted marketing campaigns across multiple channels, utilizing sequences in Outreach and HubSpot for effective engagement and follow-up.

Lead & Account Management: Manage the distribution of leads and accounts to SDRs and AEs, ensuring a strategic match between prospect profiles and sales team capabilities, leveraging insights from ZoomInfo and LinkedIn Sales Navigator.

Sales and Marketing Alignment: Work closely with the sales and marketing teams to ensure seamless integration of demand generation efforts, optimizing lead flow and conversion rates.

Analytics and Reporting: Use HubSpot analytics and other tools to monitor campaign performance, analyze lead quality, and refine strategies for maximum impact. Provide detailed reports and insights to the sales leadership.

Market Intelligence: Stay updated on industry trends and competitor strategies, using intent data from Capterra and G2 Crowd to inform and adapt demand generation tactics.

Qualifications:

Extensive experience in demand generation, particularly in a B2B or technology environment, with a proven record of success.

Expertise in using CRM and marketing automation platforms, specifically HubSpot, and proficiency with tools like ZoomInfo, LinkedIn Sales Navigator, Capterra, and G2 Crowd for advanced prospecting and lead generation.

Skilled in utilizing Outreach or HubSpot for creating and managing effective sales sequences.

Strong analytical abilities to interpret data and insights for strategic decision-making.

Exceptional project management skills, with the ability to lead initiatives and collaborate across teams.

Some of what we have to offer you

Great culture and environment
Flexible work environment, including remote work opportunities
Cutting edge experience
A mission-driven career that literally saves lives. At our core, we keep institutions afloat and efficient by making communications easy and effective. We keep individuals and entire communities safe by offering the best-in-class emergency notifications on any device.

How you will succeed and grow at Regroup:
We believe in leading with love and doing our best. If this sounds like you, then we should probably talk sooner than later.

Please note that this is a 1099 contract position