Growth Engineer (Marketing)

Overall KRA:

The Growth Marketing Manager will play a pivotal role in driving user acquisition, engagement, and retention strategies. The primary focus will be on devising and executing innovative marketing initiatives to fuel the growth of our platform, leveraging cutting-edge techniques within the crypto ecosystem.

1. User Acquisition Strategy:

• Develop and execute data-driven user acquisition campaigns across various channels such as social media, search engines, influencers, and partnerships.
• Utilize growth hacking techniques and experimentation to drive scalable and sustainable growth.
• Optimize conversion funnels to maximize acquisition efficiency and ROI.

2. Community Engagement:

• Foster a vibrant and engaged community around our product, leveraging platforms like Discord, Telegram, and forums within the crypto space.
• Develop strategies to incentivize user-generated content, referrals, and viral loops.
• Implement feedback loops to gather insights and enhance community satisfaction.

3. Content Marketing:

• Drive content strategy aligned with our target audience and brand voice, including blog posts, videos, podcasts, and social media content.
• Collaborate with the content team to create compelling and educational content that resonates with crypto enthusiasts and potential users.
• Leverage SEO best practices to improve organic visibility and attract relevant traffic.

4. Partnerships and Collaborations:

• Identify strategic partnerships within the crypto ecosystem to amplify our reach and user base.
• Negotiate and execute partnership agreements with exchanges, wallets, influencers, and other relevant stakeholders.
• Cultivate relationships with key industry players to stay ahead of trends and opportunities.

5. Data Analytics and Optimization:

• Monitor and analyze key performance metrics to track the effectiveness of marketing campaigns and initiatives.
• Use A/B testing and data-driven insights to optimize conversion rates, user engagement, and retention.
• Provide regular reports and insights to stakeholders, highlighting successes, challenges, and areas for improvement.

Required Skills and Qualifications:

• Proven track record of success in growth marketing roles within the crypto or Web3 space.
• Deep understanding of crypto trends, communities, and platforms.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to engage and collaborate effectively across teams.
• Creativity, resourcefulness, and a passion for driving innovation in marketing strategies.