Senior Field Marketing Events Manager

C3 AI has an opening for a Senior Field Marketing Events Manager located onsite at our office in Redwood City, CA. We are looking for an energetic and detail-oriented field marketing events professional to plan, manage and execute virtual and in-person event campaigns. Including conferences, executive events, industry events, and speaking opportunities on behalf of C3 AI.

The successful candidate must possess the ability to think strategically, execute efficiently as well as manage a variety of tactics driving the company’s participation in proprietary and third party events as well as thought leadership speaking engagements. In this role, you will ensure the delivery of first-class, valuable, engaging, high-impact events for our global audiences across various industries. This is a highly visible role where you will drive field and event marketing plans, sales communications, event logistics, project deliverables, activities, and event communications for a diverse series of events. You will act as a critical counterpart that identifies opportunities to improve best practices, internal processes, and brand presence in order to achieve scalability while C3 AI continues to grow.

Responsibilities

• Work across C3 AI Marketing, Sales, Products, and Finance organizations to research, propose, and manage third party events and thought leadership and speaking events for company spokespeople.
• Create, and deliver proprietary executive-level events.
• Ensure event participation includes bringing in new opportunities, and influences deal cycles for our sales team.
• Research, plan and maintain the online events calendar including 3rd party industry conferences, proprietary events, webinars and regional hospitality field events
• Own and drive all aspects of event execution and management: messaging, communications, logistics, branding, collateral, vendor management, project timelines, budget management and reconciliation.
• Write executive event briefings and prepare budgets for executive approval.
• Monitor, measure, and report on event campaign effectiveness and results.
• Communicate with external agencies and internal groups to drive project plan and foster collaboration.
• Input lead data into CRM system, support list management for lead generation and nurture marketing, and perform marketing operations functions.
• Manage multiple, complex programs successfully in a collaborative, fast-paced environment.
• Maintain direct alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy.
• Manage internal field and events communication between sales and marketing.
• Partner closely with LOB leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and consolidate feedback
• Collaborate closely with Sales Operations, Marketing Operations and Creative to develop and optimize event assets including landing pages and email templates.
• Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration

Qualifications:

• Bachelor’s degree in marketing, communications, or related field.
• 8+ years of experience in corporate and/or agency event and conference management. Enterprise tech experience a plus.
• Experience managing and executing hosted and 3rd events
• Excellent written/verbal communication and interpersonal skills, including executive presence.
• Strong project management skills, ability to be on track for simultaneous events of evolving scales and timelines.
• Strong analytical and quantitative skills – strong problem solver who can analyze data and define solutions.
• Metrics driven, experience having pipeline building responsibility a plus.
• Creative, high energy, innovative, proactive, and resourceful.
• Proven ability to thrive in a demanding, fast-paced environment.
• Familiarity with and/ or the desire to learn new productivity and collaboration tools to track and communicate all details of events.
• Experience and willingness to perform manual work for setup and tear down of events. Ability to travel as needed including some occasional evening and weekend work.

• Experience with the following technologies:

  • Microsoft Office, Microsoft Teams (Microsoft Dynamics a plus)
  • Powerpoint and Excel
  • Cvent (or SplashThat) for event registrations and landing pages
  • Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)

Preferred Qualifications:

• Experience with ABM, digital marketing, demand gen and high touch/concierge executive programs Location: Redwood City HQ only

Candidates must be authorized to work in the United States without the need for current or future company sponsorship.