Growth Marketer

About the company:
We are a baby-tech startup based out of San Francisco, Bangalore and soon coming to Pune. We are redesigning the baby nursery and making it smart, intuitive and delightful.
Our first product is a smart crib for babies from 0 to 24 months of age.
Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a parent!
Cradlewise has won the TIME BEST INVENTION Award for 2020.
We are all about sensing, learning and impacting the outcome for the baby and parents.
See how it works.
https://youtu.be/U84LToqvHmw?si=qqdTe8IuAxZmcoT6

Growth marketing manager - Paid
Role Overview:
As the Growth Marketing Manager at Cradlewise, you will play a critical role in driving revenue through advanced performance marketing strategies, data-driven decision-making, partnerships, and innovative growth hacking techniques. Your responsibilities will include managing performance marketing channels, creating and optimizing email and SMS campaigns, and using data to inform marketing decisions.
Key Responsibilities:
Performance Marketing: Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads to drive customer acquisition and revenue growth. Monitor campaign performance, conduct A/B testing, and implement strategies to improve ROI. Liaise with agencies to achieve these objectives.

Lifecycle Marketing: Email Flows and SMS: Develop and execute targeted email marketing campaigns, leveraging segmentation, automation, and personalized content to engage and retain customers. Manage SMS marketing campaigns, ensuring communications are timely and relevant.

Data Analysis: Use tools like GA4 to track and analyze website traffic, user behavior, and conversion metrics to guide marketing strategies and tactics. Produce reports and insights to offer actionable recommendations for marketing optimization.

Partnerships: Identify potential growth partners and negotiate acquisition-based deals. Explore new marketing platforms to diversify the marketing budget beyond Google and Facebook. Discover new sales channels and oversee end-to-end operations on these channels.

Shopify Management: Manage operations on the Shopify platform, assisting the team with any doubts or problems.
Requirements:
A minimum of 3 years of experience with Google Ads, Facebook Ads, and GA4, focusing on customer acquisition and revenue growth.
Exceptional analytical skills to interpret data and make informed marketing decisions.
Strong communication skills, both written and verbal, to clearly and concisely convey complex strategies and ideas.
A proven growth hacking mentality, with a knack for implementing creative and effective marketing tactics.
The drive to think in terms of 10X growth and the willingness to be hands-on.
Preferred Qualifications:
Experience in a D2C or E-commerce environment.
Familiarity with CRM platforms and email marketing automation tools.
Proficiency in managing the Shopify platform.
Some experience working in a sales role.

This role demands a dynamic and proactive individual ready to drive significant growth for Cradlewise. If you are passionate about leveraging data and creativity to achieve business objectives, we would love to hear from you.

What We Offer:

Competitive salary
Fast professional growth: significant responsibility for your project.
Opportunity to apply in practice and rapidly grow your knowledge.
Competitive salary and additional benefits which will grow with the company.
Quick Facts :

INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year.
TYPE : Privately held, VC backed
FOUNDED : 2019
FUNDING : $8M
LEAD INVESTORS : CRV and Footwork
LOCATION : Pune. Work involves frequent travel to Bangalore or elsewhere in India if required.
Follow us on LinkedIn.

Sounds like a good fit for you? :

Are you excited to work collaboratively with design, product, and engineering?

Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet?

Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team?

Come join us!

Say 👋 : [email protected]