Search Engine Marketing Manager - Microsoft Advertising, Beijing

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Who are we and What do we do?InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data, and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. What’s the InMobi family like?Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership, and are results-focused. We invite you to free yourself, dream big and chase your passion. What do we promise?We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission-critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. What is expected out of you?Microsoft and InMobi have entered into a strategic partnership. As per this, InMobi will be the exclusive partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete business management/transaction across Bing. As Search Engine Marketing Manager for Microsoft Advertising at InMobi, you must be:

• Familiar with Microsoft Bing/Baidu/360/Sogou search engine bidding advertising systems and processes, with practical skills in search or information flow account placement and account optimization
• Able to develop reasonable bidding plans based on customer needs and budget, responsible for daily account maintenance or customer guidance
• Ability to analyze customer account placement data and assist customers in developing feasible optimization plans based on the analysis results

Role requirement & expectation:

• Bachelor's degree or above
• More than 5 years of work experience in Search Engine Marketing related fields
• Familiar with various advertising platforms, including but not limited to search advertising and feed flow advertising, with the ability to operate large-scale advertising accounts
• Proficient in data analysis and able to use data-driven optimization of advertising strategies
• Having good communication and collaboration skills, able to maintain close communication and collaboration with team members
• Fluent in business level English Language

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!