Senior Content Strategist & SEO Specialist

About Learnyst
We are Nasscom 10K startup and Amazon technology partner with many paying customers with great market traction. We help educators to sell courses on their own website & mobile apps. We are building Shopify for education. We want to make quality education affordable, easily accessible and engaging.

Nice, but what do we do?
We provide complete technology solutions and marketing guidance required for educators to sell courses on their branded web and mobile learning apps. Using Learnyst educators can grow their academy online. For more information, please visit https://www.learnyst.com

Responsibilities
We're on the hunt for a passionate and experienced Senior Content Strategist & SEO Specialist to take our content and marketing game to the next level. The content created will be used by our target audiences - Teachers & Institutes as well as internal team

Content Strategy & Creation:

• Develop and execute content strategies aligned with business objectives.
• Write compelling, SEO-optimized blogs, newsletters, and website content to drive traffic and engagement.
• Collaborate with design teams to create stunning infographics, eBooks, and interactive graphics.

Search Engine Optimization (SEO):
Lead SEO efforts to enhance website visibility and drive organic traffic.
Conduct keyword research and competitor analysis to inform content strategies.

Editing and Proofreading:
Review and edit content for accuracy, clarity, grammar, and style. Ensure that all content is free from plagiarism and adheres to our content guidelines.

Analytics & Strategy Optimization:
Monitor content marketing metrics and adjust strategies based on performance data.
Develop reports and insights to guide future campaigns.

Team Collaboration & Leadership::
Act as the content quality gatekeeper, ensuring all published materials meet high standards.
Guide junior writers and coordinate with founders, designers, and product teams on pitch decks and marketing materials.

Stay Updated:
Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve content quality and relevance.

Requirements

• Write clearly in English.
• Learn & Explain technologies in useful ways for our Teachers
• Clear understanding of web technologies
• Basic knowledge of marketing principles and practices.
• Proficient in using social media platforms for business purposes.
• Excellent written and verbal communication skills.
• Strong creative thinking.
• Ability to work independently as well as collaboratively in a team environment.
• Detail-oriented with strong organizational skills.
• Available to start immediately.

Perks And Benefits

• Competitive salary
• Working hours - 10 AM to 7:00 PM IST
• Exposure to growing your career in a startup. if proven, option to switch career to other domains
• Great work environment and opportunity to learn
• Free Food And Snacks: You’ll never have to worry about your hunger pangs. We provide food and snacks at all times of the day.