E-Commerce Marketing Manager

E-Commerce Marketing Manager

Location: Greater Boston area; flexibility to be remote up to 90% with ability to commute to Lexington offices when appropriate.

Company Overview

Empow Studios is an award-winning, venture capital backed edtech company with a strong leadership team, proven products, and an impressive customer base. It has achieved positive cash flow and is primed for rapid expansion. We have won more awards for excellence, and offer more programs, in more locations, than any other STEM education provider in Massachusetts.

Job Overview

As E-Commerce Marketing Manager you will use your consumer marketing experience to define and execute strategies to drive brand awareness, traffic to our website, leads, purchases, upsell, and retention. The ideal candidate has a proven ability to gain a deep understanding of their consumers and competitors; use digital and traditional media to drive awareness, interest, engagement, and e-commerce sales; and use their market understanding to influence decisions about product design and pricing. If you are passionate about e-commerce and K12 education and enjoy the dynamism of start-ups, you will thrive in this position.

Duties and Responsibilities

• Report to the CEO and serve as the lead on key facets of marketing and e-commerce in collaboration with a team that includes an agency, several contractors, and 1-2 staff members
• Achieve marketing-driven revenue goals on budget
• Improve the e-commerce website to drive higher registrations, e-commerce conversions, and average order size
• Lead digital marketing initiatives including SEO, search, social, email, etc. to increase high quality traffic to the website in collaboration with our agency
  
• Make sophisticated use of data to report on progress and drive continuous improvement
• Drive select complimentary traditional media such as outdoor and direct mail
• Gain a deep understanding of our customers through various kinds of market research and data analysis
• Develop marketing strategy and budgets
• Provide valuable input as we define our product mix and features including pricing

Characteristics of an Ideal Candidate

At Empow Studios, we believe a diverse team leads to diversity in thinking, making our products better for students, families and schools. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!

• 5+ years of work experience implementing integrated E-commerce tactics resulting in increased consumer brand awareness, website traffic, inquiries, leads, and sales
• Deep functional capabilities in several or most facets of digital marketing and e-commerce such as e-commerce websites, SEO, PPC, email marketing, data analytics, and technology systems to support marketing and sales (e.g., CRM, CMS, marketing automation). Hungry and able to learn additional components as needed.
• Outstanding analytical abilities; proficient gathering and analyzing rapidly evolving data to drive decisions
• Outstanding written and oral communication skills
• Demonstrated ability to work in collaborative environment with internal and external partners; experience managing a small team and/or agency is a plus
• Track record of outstanding results and rapid career progression
• Thrives in an entrepreneurial setting experiencing rapid growth where risk taking, initiative, flexibility, and rapid learning are all essential
• BA/BS degree required
• Experience with and passion for K12 education and edtech is a plus

To Apply

Please send us a resume and thoughtful cover letter, outlining how your skills and experience approach, meet, or exceed characteristics of an ideal candidate and stating how you heard about this opportunity. Please address materials to [email protected] with your resume and cover letter attached as a single PDF file and with the email subject line: “E-Comm Manager - Your Name.”

Empow Studios is an equal opportunity employer that values diversity of all kinds and encourages candidates from all backgrounds to apply for this exciting new opportunity. Empow Studios is an E-verify Employer.