Marketing Manager

One of Metopio’s core promises to our customers is that our platform makes it ridiculously easy to explore, visualize, and share data so everyone can take a data-driven approach to making the world a better place. And . . . you can help us spread the word and make an impact!

We’re looking for an experienced, results-oriented marketing professional to plan and execute lead generation programs to fill our sales pipeline. You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best ROI using Hubspot’s CRM tools. To be successful, the ideal candidate would have knowledge of healthcare, public health or economic development or a background in data science.

This position will build on a basic brand foundation to elevate brand awareness and build dynamic, integrated B2B demand generation campaigns including email marketing, content development, webinars and other lead nurturing tactics that deliver a consistent pipeline of quality marketing leads. You will be responsible for:

• Developing and implementing the overall marketing strategy to generate qualified leads for the sales funnel most cost-effectively

• Generating communications including writing social media and blog posts, emails, website copy, press releases and other collateral as necessary

• Creating automated programs to capture and nurture existing web traffic

• Measuring the lead and customer acquisition cost for each marketing channel to produce leadership reports and help manage the marketing budget to maximize ROI

• Staying current and analyzing industry trends, market conditions, and assisting with competitive analysis to identify new opportunities

• Managing and organizing Metopio participation in conferences, events and key speaking engagements