Digital Marketing Manager

Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM/SMO/SMM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests 7.Collaborate with internal teams to create landing pages and optimize user experience 8.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 9.Instrument conversion points and optimize user funnels 10.Collaborate with agencies and other vendor partners
7. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills:

1. Proven working experience in digital marketing (6 months+)
2. Identify trends and insights
3. Allocate marketing investments
4. Plan and direct marketing campaigns
5. Optimize content for the website and social media platforms
6. Demonstrable experience leading and managing SEO/SEM/SMO/SMM, marketing database, email, social media and/or display advertising campaigns
7. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
8. Experience in optimizing landing pages and user funnels
9. Experience with A/B and multivariate experiments 10.Solid knowledge of website analytics tools 11.Working knowledge of ad serving tools
10. Experience in setting up and optimizing Google Adwords & Meta Ads campaigns
11. Strong analytical skills and data-driven thinking
12. Up-to-date with the latest trends and best practices in online marketing and measurement
13. Track the website traffic flow
14. Implement and analyze performance metrics
15. Device experiments and conversion tests
16. Provide internal reports on a regular basis
17. Execute new and creative collaborations among technologies and platforms