Google Ads Specialist

KEY RESPONSIBILITY AREAS:
• Create, track, analyze and optimize paid search campaigns across Google.
• Monitor and evaluate search results and search performance across the major search channels.
• Understand, manage and optimize new and existing PPC campaign components including, but
not limited to – ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
• Develop and execute innovative & engaging campaigns to increase product awareness and
sales.
• Manage and maintain updates for large keyword lists through Google Ads Editor.
• Perform daily account management of pay per click accounts on Google Ads, Yahoo Ads, Bing
Ads and other search platforms
• Assist in the maintaining and monitoring of keyword bids, daily and monthly budget caps,
impression share, quality score and other important account metrics
• Provide creative copy and graphical ad templates suggestions
• Provide recommendations and execute strategies for keyword opportunities, campaign
structuring, targeting, display network, and other facets of paid search
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking,
and other paid search initiatives
• Keep pace with search engine and PPC industry trends and developments.
• Communicate to team and management on project development, timelines, and results
• Work closely with the other team members.

PROFESSIONAL COMPETENCIES:
• Minimum 2 years of experience in Google Ads
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

PROFESSIONAL SKILLS & QUALIFICATIONS:
• Proficiency in Google Ads Editor
• Proficiency in MS Excel
• Experience with website analysis using a variety of analytical tools including Google Analytics as
well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google Ads, Yahoo Ads, Bing Ads).