Community Lead

About Company

Our mission is to bring Eastern representation in liquor to the West, celebrate the legacy of our heritage, and bridge the gap in both cultures. We're led by former founders, creatives and media personalities and backed by a stellar group of angels, strategics and operators.

Soju has been the #1 selling spirit in the world over the past two decades. Yet they have been predominantly distributed in Koreatowns (i.e. kbbq restaurants) and consumed in the affordable 13-24% ABV form of soju. Xoju is here to redefine what a Korean spirit is by bringing a top shelf, 40% ABV product to a western world, where there is zero representation of eastern spirits in liquor. To learn more, visit xoju.com

💡 To apply — email resume with your IG handle to [email protected]

Overview

Community Lead is the face of the Xoju brand. You will be responsible for strategizing and executing the development of our organic social & content efforts to drive community engagement.

Responsibilities

• Create and drive social media and community content strategy that builds Xoju brand awareness
• Maximize user generated content to develop community engagement and brand awareness
• Responsible for the outreach of current partners and build new relationships with various Influencers and agencies
• Serve as the main point of contact when executing influencer and ambassador campaigns + programs on behalf of Xoju
• Build an operational framework to optimize campaign development, briefing, production and reporting processes
• Lead the team in building centralized databases that track our key partners, community members and testimonials

Qualifications

• Looking for a highly motivated individual to own and grow our community
• Deep understanding of social media and content creator landscape
• Ability to execute simultaneously against multiple competing priorities
• Experience spotting opportunities as they arise in response to cultural, media, or market trends
• Experience working with influencer and content management tools
• A passion for our mission