Demand Generation Manager

About the role

We are looking for a Growth Marketing Manager to build and scale demand creation and pipeline conversion programs. You will be responsible for the strategy, planning, and execution of Applied Intuition’s marketing programs across a variety of channels including email, webinars, events, website, paid media, and more. As part of Applied Intuition’s marketing team, you will partner closely with both global and regional sales, sales ops, design, product, and other teams to ensure consistent execution of marketing initiatives. This is a unique opportunity to define the demand generation function at Applied Intuition while directly contributing to the growth of the marketing team and ultimately the company’s revenue.

At Applied Intuition, you will:

• Develop and lead global marketing campaigns that generate leads and increase conversion throughout the sales funnel
• Manage and execute marketing programs such as field marketing and conferences, webinars, account-based marketing campaigns, lead nurture programs, social media, industry publications, etc.
• Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads
• Spearhead efforts to build, segment, and maintain the data quality of our marketing database
• Identify new B2B lead channels and communicate to key stakeholders and leadership

We're looking for someone who has:

• 5+ years of marketing experience
• B2B enterprise software marketing experience
• Demonstrated experience hitting target goals in the development and execution of integrated, multi-channel marketing campaigns
• Employed data-driven, digital first strategies for high quality lead generation
• Experience utilizing marketing tools (Salesforce, Marketo, HubSpot, etc.)

Nice to have:

• Autonomy or automotive industry experience

Compensation at Applied Intuition for eligible roles includes base salary, equity, and benefits. Base salary is a single component of the total compensation package, which may also include equity in the form of options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Applied Intuition pay ranges reflect the minimum and maximum intended target base salary for new hire salaries for the position. The actual base salary offered to a successful candidate will additionally be influenced by a variety of factors including experience, credentials & certifications, educational attainment, skill level requirements, interview performance, and the level and scope of the position.

Please reference the job posting’s subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the location listed is: $96,000 - $189,000 USD annually.