Head Enterprise Marketing - B2B

About Lucidity.cloud

We are an early-stage deep tech company building “NoOps for cloud storage” for AWS/GCP/Azure. Our vision is to automate & make cloud storage smarter. Lucidity solution eliminates infrastructure downtime, improves application performance & saves 40% cloud cost at a click of a button. What we have built is patentable. We have Fortune 500, decacorn startups as our customers.

We are a team from BITS Pilani, IIM Bangalore, NIT Allahabad & have worked at Microsoft, Swiggy, Tracxn before. We are funded by Tier I global VC & have leading marquee angels as our investors. We are growing aggressively & plan to expand our team by 5x in the next 6 months.

We are passionate about creating something unique, innovative, and big from India for global customers.

About Role (Founding team - Head Marketing)

We are looking for a seasoned enterprise marketing leader who is keen to join as a founding team member. The broad objective is to own GTM strategy along with sales & deliver 2-2-3-3 SaaS growth. Marketing would be both top-down & bottom’s up (PLG driven) targeting enterprise & upper mid-market in US geography.

Responsibilities

Strategic Planning for GTM

• Figure out the positioning of the product
• Work with the founder to decide which customer segment to target.
• Research & finalize top 3 channels for experimentation
• Define experiments & execute them
• Build a scale-up plan for experiments showing promising results.

Evangelizing Lucidity concept using content

• Hire & build the content team.
• Finalize content calendar
• Figure out the content format
• Plan content distribution strategy
• Make content SEO-friendly.
• Content channels would be Podcasts | Community | Blogs

Product Marketing

• Optimize website for conversion
• Build sales collaterals

PLG

• Work with product to enable PLG motion
• Build a community of DevOps to bring awareness of our Open source tool.

Skills Required

• Have worked as a marketer in a B2B Enterprise SaaS company before.
• Delivered great numbers in any of the functions before with some experience in rest.
• Has a knack to spot what good content looks like.
• Great communication skills.
• Hustler - Can get hands dirty**

What do we promise?

• A high growth environment
• Autonomy to decide & deliver KPI
• Work from home | Flexible hours | Unlimited Leaves
• Attractive ESOP’s. Potential to see 100x in next 5 years.