Content Manager / Copywriter

At Firefly Health, we believe that the current healthcare system is broken. That’s why we are building a revolutionary new type of comprehensive health "care and coverage" solution, powered by a relationship-driven care team, a trusted virtual and in-person clinical network, and our proprietary technology platform.

Founded by experienced clinicians and technology leaders, Firefly Health is on a mission to deliver half-priced health care that's twice as good, clinically and emotionally. We are flipping the script on what it means to be a health plan and actually providing a true health benefit to members.

We are intensely focused on optimizing the physical + mental + financial wellbeing of those who want (and deserve) something better than the status quo. If you are ready to roll up your sleeves and take on our audacious mission, then we would love to hear from you.

You will:

• Own the overall content strategy approach and understand deeply how the content strategy supports larger brand and business goals, in tandem with the content leads on the marketing, design, product, and member experience teams.
• Reflect, sharpen and amplify the Firefly brand and expertise of all Firefly team members through various multi-channel content pieces (including blog posts; multimedia scripts (video, audio); tutorial resources; white papers; thought leadership pieces; campaign creative; Firefly Health mobile app content, patient CRM, website CMS, etc.)
• Collaborate closely with marketing, sales, product, and clinical leads to create engaging content for the journeys and life cycles of all prospects (brokers, employers, and employees), members, and partners
• Finalize the revamped brand voice and brand story deliverable and communicate broadly to ensure buy-in by the larger Firefly team
• Be the last line of defense when proofing creative before publishing, using a "nothing gets by" attitude and laser focus when it comes to quality assurance.
• Organize and manage the Firefly multi-channel content library
• Have high copy and design standards and be constantly educating yourself on all relevant clinical topics/trends and product/service updates
• Collaborate with our Social Media and Community Manager to optimize content strategy on our existing channels and grow brand recognition on new channels
• Execute on the recently outlined content strategy and comms plan for email marketing and support the member engagement and clinical teams with their content needs

You'd be a good fit if you have:

• A passion for disrupting and improving the healthcare industry
• 4-6 years professional writing experience
• Experience with CMS content entry and CRM content work
• Experience creating content from direct conversations with subject matter experts
• Strong creative, editorial, and copywriting skills (and thusly, the ability to wear many hats, at different times, depending on the business need)
• An innate desire to solve complex problems
• A deep curiosity about our end users, their needs, and underlying motivations
• Eagerness to work collaboratively with a multidisciplinary and fast-growing team
• Strong ability to communicate ideas, timelines, and progress
• Openness to receiving (and acting on) constructive feedback from team members and other stakeholders
• Humility, resilience, and a sense of humor -- fixing healthcare is hard!
• A portfolio of thoughtful, polished, world-class written work

We are always looking for valuable talent to add to our growing team. Even if you’re not sure this role is the one for you, don’t let that stop you. We’d love to have a conversation to see where you could fit.

Our office is located in Watertown, but we’ve developed a robust remote working structure to give us more flexibility geographically while hiring.

Firefly is an equal opportunity employer. We value diverse backgrounds and perspectives. We're committed to building and sustaining an inclusive workplace culture where individuals are treated with dignity and respect. All employment is decided on the basis of qualifications, merit, and business need.