Vice President of Marketing

About AthennianAthennian is the first cloud-based legal entity and corporate records management platform. By integrating modern technologies such as document automation, eSign, virtual minute books, and direct e-file integrations with corporate registries, Athennian is being adopted rapidly by both law firms and corporate customers. Come build the future of corporate services with us and give paralegals super powers along the way!

OverviewOur Vice President of Marketing owns the strategy and tactics that accelerate our growth. Reporting to our CEO, this position drives all marketing initiatives, including data & analytics, digital, brand, demand generation, content, and email. This role requires a very hands-on individual who can lead and execute while building the marketing team. As our Vice President of Marketing, you will be responsible for building a data-driven, high-performance marketing function that delivers consistent, capital-efficient results.

This position is open to remote work options in the following time zones: ET, CT, MT, and PT.

Responsibilities

• Define overall marketing strategy and lead its implementation.
• Own budgets, plans, programs, vendor relationships, tech stack, and KPIs across all marketing disciplines—brand, messaging digital, demand gen, customer, product, channel, and sales enablement.
• Collaborate with leadership, sales, engineering, and product to drive revenue growth.
• Manage the marketing technology stack to ensure seamless data collection, attribution, and performance analysis.
• Build a team and foster a culture consistent with our brand and values.
• Drive consistent increases in leading indicators and revenue performance as measured by marketing-contribution to pipeline & revenue.

Success in this role is measured by

• Your ability to drive measurable improvements in overall reach, engagement, lead generation, pipeline creation, and conversion rate optimization.

Requirements

• 7+ years experience.
• 5+ years in a marketing leadership role, with experience hiring and managing high-performing teams.
• Demonstrable success creating a growth strategy and driving measurable results, including owning a revenue and pipeline number.
• Passion for data-driven marketing.
• Strong working knowledge of marketing technology—Hubspot, Salesforce, Outreach, Webflow, etc.
• Excellent written and verbal communication skills.
• High-growth start-up experience.