Marketing Manager - B2B

We’re looking for a B2B Marketing Manager reporting to our Director of Growth to help lead the growth of our marketplace and support our Sales and Business Development teams. You will be a key player in scaling the partnership side of Miles and the end-to-end planning and execution of our marketing initiatives with a direct impact on our sales pipeline.

Responsibilities:

• Develop and drive full execution of all lead generation campaigns/growth marketing plans including GTM strategies, campaigns, tools, and key programs that help engage and build relationships with partners and support business growth
• Leading email marketing and lead nurturing
• Developing the voice of Miles being an excellent marketing channel for brands
• Creating content that will include blog posts and case studies
• Applying SEO for all partner web pages
• Producing webinars and building a marketing community
• Landing page optimization and experimentation through A/B testing
• Paid lead generation through LinkedIn Ads, paid social, SEM, programmatic display, etc.
• Collaborate with various stakeholders and cross-functional teams to align on marketing strategies and plans, including sales leadership and product

Requirements:

• Minimum of 3 - 5+ years of experience growth marketing/demand generation with marketplaces or SaaS B2B marketing
• Orchestrating stories and experiences throughout a customer journey - what will grab our audience’s attention
• You’ve developed a point of view on how your campaign objectives and leads to business results, reporting out of the CRM from an opportunity and pipeline perspective
• Strong understanding of marketing principles and revenue funnel
• Experience with paid lead generation
• Experience extracting, analyzing, summarizing, and communicating data

• Comfort working in a fast-paced, changing environment and willing to take initiative
  Perks & Benefits

  • Competitive salary based on experience
  • 401K program with company matching to help you invest in your future
  • Employee healthcare benefits includes medical, dental, vision insurance
  • Paid time off + sick days
  • Employee Referral bonus
  • Daily office meals and fully stocked kitchen
  • Monthly team-building activities and happy hours
  • Monthly gift cards
  • Stock in an early-stage fast-growing startup company Our Commitment to Inclusivity and Diversity
    

Miles is committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.