Director of Marketing
(5+ years exp)$90k – $130k
Published: 7 days ago
Filtrous
Running a lab can be strenuous, but ordering supplies for your lab should be effortless
Job Location
Job Type
Full TimeVisa Sponsorship
AvailableRelocation
AllowedSkills
SEO/SEM
Product Marketing
Marketing Strategy
Social Media Marketing
Adobe Creative Suite
Content Marketing
Digital Marketing
Web Analytics
Marketing Management
Google Adwords and Analytics
Hiring contact
Yin FuThe Role
Would you like to assemble and manage a team of talented content creators? Filtrous is a fast-paced startup, and we aim to disrupt the laboratory sector. We are looking for a seasoned marketing professional to grow and maintain our market presence. The ideal candidate will possess several years of hands-on digital marketing, product marketing, social media, content creation and PR experience.
How You Will Contribute
- Identify and understand target audience, products, and vision
- Develop and execute digital marketing campaigns to ensure continued organic and inorganic growth
- Manage and grow social media channels, including YouTube, LinkedIn, Facebook, and Instagram
- Build marketing collateral, product labels, and documentation
- Ensure marketing plans align with evolving sales opportunities and supply chain requirements
- Implement customer segmentation models
- Rollout company branding; grow brand awareness and exposure
- Gather, refine, analyze and report metrics to upper management
- Coordinate with the Product team to execute new product launch activities
- Collaborate with Sales and Business Dev to collect market feedback
- Train marketing staff
- Complete other related tasks as assigned
*Our Ideal Candidate Will Have
- Proven track record of meeting or exceeding KPI’s
- Minimum 5 years of experience in a related discipline
- Experience with SEO best practices
- Experience with Google Adwords
- Experience with MailChimp or Klaviyo
- Experience with social media marketing
- Experience with Adobe Photoshop, Illustrator, and Premiere a plus
- Experience in the research/diagnostics industry a plus
- Superb attention to detail and organizational skills
- Ability to work in a team environment required
- Effective interpersonal skills
- Strong written, verbal, and presentation skills
- Filtrous has implemented appropriate precautionary measures where necessary. Standard PPE such as face masks, nitrile gloves, and sanitizing alcohol will be provided.
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