Growth Lead

Grey Matter is a social music app with cross-platform streaming integrations and expressive ways to share, discover, and support music. Imagine if Instagram + Sonos had a kid and Reddit + Patreon had a kid and those two kids had a kid.

We’re seeking a growth captain to own community acquisition and retention. We’ve just soft launched onto the app stores after a six-month beta period with a dedicated crew of beta testers. We’ve built a strong technical infrastructure, a robust roadmap, and a dynamic team of invested partners, and our next phase will focus heavily on community growth.

Our ideal candidate has experience building a growth engine for a digital product -- ideally a socially-oriented consumer app -- with the leadership skills to eventually build and lead a team. This person is also invested in a grassroots, community-based ethos and is curious, reliable, humble, and a fierce music lover.

We use:

Content

• Webflow (Blog CMS)
• Contentful (App CMS)
• Sendinblue (Email marketing)
• Google Docs (Content editing)
• Audacity + Anchor (Podcast editing)
• Later (Social media management)
• Clickup (Documentation)

Communication
Slack
Google Hangouts

Our Growth Lead will:

• Own community acquisition and retention -- it’s yours!
• Build upon and audit initial growth strategies across social, content, referral, email, video, affiliate, partnership, and podcast.
• Work closely with the leadership team to devise creative ways to build the greatest music community on earth.
• Lead conversion rate optimization across all channels
• Champion metrics-driven analysis while monitoring, analyzing, and reporting on KPIs to ensure our initiatives are driving successful growth
• Build and foster a growth marketing team.

Our Growth Lead has:

• 5+ years of growth-focused experience in digital marketing.
• Creative vision.
• Demonstrable experience building a successful growth engine.
• A thorough understanding of various online and offline marketing funnels.
• The ability to prioritize and allocate across available resources.
• Outstanding communication skills.
• Strong interest in music and its communities.
• Grasp of the music tech ecosystem is a big plus.